Ever thought about what digital marketing was like twenty years ago? From “You’ve Got Mail!” to Siri, Martin Kihn of Gartner highlights his top 10 “wow-worthy” moments in digital marketing. It’s safe to say we have come a long way, and as marketers, we should take a moment to appreciate the journey.
Some are no-brainers, and many are not “marketing” ideas in the obvious sense. But all have had immense and lasting implications for the marketing professional as she scrambles first to make sense of them and then to apply them to her work of acquiring, retaining and winning back people to her brands and experiences.”
The twenty-year evolution of digital marketing has inevitably led us to the emergence of content marketing, where the art of storytelling still reigns supreme. Check out all of Kihn’s ten picks and be ready to take a journey back in time.
Read original article at Gartner Blog Network…