Content marketing is one of the most effective tactics used by B2B marketers today, but it’s difficult to satisfy the content beast’s appetite without producing new content every day. For many, content curation is the answer to this problem.
As a content curator, you can publish sufficient content for your content marketing campaigns, by selectively finding, organizing and sharing the best content on your topic.
Collaborating with various thought leaders and publishing their content saves time, gives your content diversity and makes you a go to source for readers.
How can you leverage curation to improve your content marketing strategy?
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