Rand Fishkin of Moz did a great job of capturing why content marketing fails, regardless of your best intentions. I especially like how he provided the stark difference between how we as content marketers think the world of content works, versus how it really works. More specifically(in his cave man voice):
Content marketing not about convert 1st visit. Or 2nd. Or 3rd. Only foolish humans think it work like this.Content marketing about earning familiarity, trust, and relationship.”
Definitely check out his, albeit long, 86 page deck on SlideShare to see details about all 5 reasons why your content marketing fails as well as great tips for turning things around.
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