Why Content Curation Is King Now

When Microsoft’s Bill Gates wrote his essay containing the phrase “content is king,” a snowball of reality began rolling down this digital mountain we all reside upon. It is true, content of all kinds is still king, and will always be, but the ways in which audiences consume it, this is what communicators need to understand – this is the so called “leading edge” of digital speak. I know, volumes have been written about this subject, in case the reader is condescendingly chuckling. But, what about those reading this from “out there” who are not Brian Solis? Who are not social media mavens and life coaches with 20 billion twitter followers? Maybe you need to know about next-gen marketing strategies? The meaty tidbit for you impatient marketing gurus here is (or should be) “Making digestible content bon-bons.”
Read original article at Everything PR…