Where Do You Find the “Good Stuff” to Curate?

Curators often wonder where they can find ideas to shape their stories and coverage. There is no easy answer, though many claim to know. Why is any story you see or hear or read interesting? Answer that question and you will know “what,” if not “where” to find content of high interest to a firm’s potential customers. Industry trade journals and blogs always are a good place to start. But it isn’t the “where,” it’s the “what?” and the “why?” Why will a content item be interesting and relevant? 

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