Where Are Your Social Media Marketing Weaknesses?

It’s always good to take stock of your strengths and weaknesses on a regular basis. Christine Polewarczyk of SiriusDecisions has developed a B2B social media readiness framework for performing a gap analysis to find any weaknesses in your social media foundation. Some of the key components marketers should assess themselves against include:

Measurement: define goals and KPIs upfront to inform planning and execution, and the metrics to measure and benchmark over time.

Localization strategy: while some social posts are region-specific, B2B organizations can often leverage centralized tools and content across multiple locations and languages.

Content strategy: a lack of social followers and engagement is often related to poor content strategy, quality and inventory. A solid content strategy—including an editorial calendar—provides the steady stream of content needed to drive social engagement.

If you want to turn content weakness into a strength, one of the most powerful tools for feeding your social content stream with high quality, relevant data is content curation. Read The Ultimate Guide to Content Curation for a one stop shop of curation best practices.

Read more of Christine’s key components to assess your social media readiness against via the link to the full article below.

Read original article at Welcome to the new SiriusDecisions.com…