Where Are Your Social Media Marketing Weaknesses?

It's always good to take stock of your strengths and weaknesses on a regular basis. Christine Polewarczyk of SiriusDecisions has developed a B2B social media readiness framework for performing a gap analysis to find any weaknesses in your social media foundation. Some of the key components marketers should assess themselves against include:

Measurement: define goals and KPIs upfront to inform planning and execution, and the metrics to measure and benchmark over time.

Localization strategy: while some social posts are region-specific, B2B organizations can often leverage centralized tools and content across multiple locations and languages.

Content strategy: a lack of ...

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