In the past few years, there has been an enormous growth in the number of content marketing tools. Yet at the same time. the adoption of such tools has been moderate at best. Many marketers are able to simply carry on with their content marketing initiatives by piecing together a rudimentary process using free tools such as Google Docs, spreadsheets, emails, feed readers, and social media tools like HootSuite.
Yet at the same time, there’s a reason why millions of dollars are being poured into the development of dedicated content marketing and content curation tools. This interesting blog post guides us through when it makes sense to invest in specific technology for content marketing rather than ducktaping together various tools.
In particular, a few questions you should ask yourself to determine if you are ready for content marketing technology include:
Do the complexities of my industry require a robust approach to content using tools and platforms designed to improve the process?
Is my need for content growing faster than the ability of my organization to sustain it?
Has the size of my team outgrown informal processes like email and spreadsheets when it comes to managing content?
If the answer is yes to all three of the above, it may be time to look at content marketing technology.
Read original article at The Content Marketeer…