Are you torn between content marketing and other methods of marketing? Although other methods will have some kind of impact on your company, it is important to focus your resources on the one that will produce the best results. When deciding between your options, Lindsey Gropper suggests asking yourself three essential questions. First question? What is my goal and how will I measure it?
Metrics are abundant — impressions, click-through rates, likes, shares, comments — and determining what to measure will give you a clearer picture of what success looks like for any campaign.”
Not sure what marketing method is best for you? Check out this article to help analyze your options. Ready to take the first step in your content marketing journey? Download our eBook, 2015 Content Marketing Tactics & Technology Planner.
Read original article at Business & Small Business…