We All Curate by Our Consumption, Not Just our Creation

Content curation is a surprisingly common and nuanced activity. People, acting as consumers of content, determine what is kept and elaborated on, and what is discarded and allowed to decay, in large part by their sharing activities. Content consumers are in that sense content curators. In that sense, one objective for any business-to-business content curation effort is to encourage readers, viewers and listeners to share curated content. 

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