Walmart Takes Green Platform To Pinterest

Interesting crowed-sourcing campaign combined with popular B2C curation tool Pinterest to create a unique opportunity for Walmart shoppers.

“Today, sustainability is sustainable at Walmart. The outside world recognizes our leadership and our ability to get things done,” Walmart CEO Mike Duke has said. That’s why Walmart launched The Green Room in January as a forum for NGOs, suppliers and consumers to learn and share sustainability-focused efforts.

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