Value Vs. Promotion: Content Marketing’s Never-Ending Challenge

In content marketing, the eternal dilemma is where to draw the line between being self-promotional and informational.  This article explores where that lines is:

For some marketers, that’s enough. Everyone else has a trickier dilemma to face, managing the ratio and presentation of promotional information in the context of value-creating information.

Read original article at CMO.com…