@V2comms Client HiveFire: Crowdsource to Draw a Crowd. A case study on innovative PR

So, inspired by Ed Bennett’s effort to crowdsource topics for his proposed panel discussion at SXSW 2011, we decided to take a similar approach with start-up client HiveFire, whose launch in June has helped propel CEO Pawan Deshpande into an ever-brighter spotlight as a thought leader in the burgeoning field of content curation (see an example of their curation product, Curata, at work, at The Briefing Room).
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