For many marketers, a content marketing strategy is not complete without curation. In fact, recent research shows that marketers are curating 25% of all content. This practice, which entails finding, organizing, annotating, and sharing third-party content, is a science and art that must be mastered by the curator. Edwin Huertas walks through several tips and tricks to optimize curation for your blog and online marketing initiatives. One tip? Examine your comments.
This is where listening comes in handy. Review comments about your blog and social media posts to gain clues and insights about people’s sentiments and concerns. You can then build content around these comments and hit two birds with one stone, so to speak. You address the concerns while at the same time you build compelling content around the topic.”
Huertas certainly makes a compelling case for looking at the comments on your blog and social media posts. Using that information not only builds a stronger relationship with your readers, but it offers up additional ideas for curated content. If you want to learn more about the art of content curation, check out our newest eBook, The Ultimate Guide to Content Curation.
Read original article at Social Media Today…