Turning Point of View into Brand Equity

In a world of media fragmentation, social media ubiquity and mobile technology, content has risen to center stage as the focus of many marketing efforts. This post dives into discussing 4 key points in regards to content, Define, Format, Create and Variety. 

{in regards to creating content} Content curation is another method of generating content if and when you don’t have the internal bandwidth.

Read original article at Forbes.com…