From content marketing to email marketing to social media, marketers across B2B industries invest significant time and resources in lead generation. Fifty three percent of marketers say half or more of their budget is allocated to lead generation. Yet 80 percent of marketers report their lead generation efforts are only slightly or somewhat effective.
PureB2B contributor Johanna Rivard explains that many lead generation efforts are ineffective because:
Everyone receives marketing emails, and we get bombarded with advertising constantly. It’s getting increasingly difficult to cut through the noise, so the demand for innovative new tactics is at an all time high.
Here are some quick tactics to try that are outside the box and can produce immediate results.
Include a CTA in you and your coworkers’ work emails. This can generate extra eyeballs on content and ultimately more leads at no extra cost to you.
Another tactic is to answer questions on topics related to your industry on Quora. If done well, this positions you as a subject matter expert. And if you add a related, valuable link in your response, it’s likely to bring more people to your website and increase your leads.
You can also try encouraging your audience to create and share user-generated content. This is a low-cost way to improve lead generation efforts, build brand awareness, optimize SEO, and more.
For more ideas on increasing leads, check out Rivard’s complete article below.
Read the source article at B2B Marketing Services