1. Download this great resource, FREE!

    The Open and Shut Case for Content CurationThe Open and Shut Case for Content Curation
    Click to download>

  2. About Thought Leadership

    The term was coined in 1994, by Joel Kurtzman, editor-in-chief of the Booz, Allen & Hamilton magazine, Strategy & Business. The term was used to designate interview subjects for that magazine who had business ideas that merited attention.  Among the first designated "thought leaders," were British management thinker, Charles Handy, who advanced the idea of a "portfolio worker" and the "Shamrock Organization", Stanford economist Paul Romer, Mitsubishi president, Minoru Makihara, and University of Michigan strategist, C.K. Prahalad, author of a number of well known works in corporate strategy including "The Core Competence of the Corporation" (Harvard Business Review, May-June, 1990); and his co-author, Gary Hamel, a professor at the London Business School. And at the turn of the millennium Chris Harris in his trend leading insight book Hyperinnovation. The first treatise to begin the address a rapidly interconnecting, growing, technologically innovative world.
    Since that time, the term has spread from business to other disciplines and has come to mean someone who enlivens old processes with new workable ideas. As a result, there are thought leaders in the sciences, humanities and in government. This term can also be applied to an organisation or company.
    According to commentators such as Elise Bauer, a distinguishing characteristic of a thought leader is "the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates."

  5. Quotes about Thought Leadership

    1. “ Traditionally, we thought of [content marketing] as thought leadership, big stuff. ”
      In Content marketing becoming vital
    2. “ Without doubt different firms can occupy different thought leadership positions, I don't think it has anything to do with firm size, rather it  has a lot more to do with the values and the culture of the company. ”
      In Thought Leadership Style Hinges on Organizational Values, Leadership

  1. Content Curation Marketing Today


  2. Thought Leadership

    Comments Leave a Comment

    1-15 of 87 // 1 2 3 4 5 6 »

    1. Mentioned In 87 Articles

    2. Thought Leadership Has to Make a Reader "Stop and Think"

      Explore CMO.com (May 10 2012)

      ...requires.  I came across a blog post yesterday about whether your content is really supporting your thought leadership–in other words, is it really activating your brand? It talked about the need to present bold, new i... (Read Full Article)

      Mentions:   New York   Blog   Thought Leadership

    3. Social Media Top Channel for Sharing Curated Content

      Explore MarketingProfs (May 7 2012) Marketing , Social Media

      Social Media Top Channel for Sharing Curated Content ... Awareness, Content, Content Marketing, Research Summaries, SEO, Social Media, Social Networking, Thought Leadership Tweet Pin It Email Content curation is everywhere: 95% of surveyed marketers say they have curated ... (Read Full Article)

      Mentions:   Social Media   RSS   SEO

    4. Should Content Curation Use Personae and Customize for Verticals? If so, How Much?

      Explore Curata on Content Curation (May 2 2012)

      Content curation is a way of using content marketing, which in turn is a way to gain thought leadership and cement relationships with a variety of buying influences in the information technology business... (Read Full Article)

      Mentions:   SAP   Oracle   Content Curation

    5. Key Ways Content Curation Adds Value

      Explore Facebook For TMA (Apr 28 2012)

      ...outh (1) * writing (1) Blog Archive * ▼ 2012 (8) + ▼ April (4) o The 7 Acts of Content Curation o Thought Leadership and Social Media Resources o The Future of Mobile o Legal Risks in Social Media Use by Nonprofits +... (Read Full Article)

      Mentions:   Content Curation   Curation   Blog

    6. 5 Steps Brands Can Take to Tell Better Stories

      Explore CMO.com (Apr 27 2012)

      "Storytelling" as a thought leadership or content marketing or content curation activity is not easy. Aside from issues related to the nar... (Read Full Article)

      Mentions:   Pawan Deshpande   Joe Pulizzi   Content Curation

    7. Thought Leadership Style Hinges on Organizational Values, Leadership

      Explore Curata on Content Curation (Apr 23 2012)

      Thought leadership” is a typical reason any larger business-to-business marketer engaged in content marketing and cont... (Read Full Article)

      Mentions:   IBM   Content Curation   Content Marketing

    8. Content Curation: A New Way to Approach SEO

      Explore fahrenheitmarketing.com (Apr 19 2012) Marketing

      Content curation often is used by business-to-business brands to create thought leadership, as well as explain to potential customers how particular solutions solve problems those prospects ... (Read Full Article)

      Mentions:   SEO   Content Curation   Curation

    9. IBM Uses Content Curation for Internal Communications

      Explore Forbes.com (Apr 19 2012)

      IBM Uses Content Curation for Internal Communications ...ees content curation as a way to promote that internal collaboration, not simply as a tool to build thought leadership, boost traffic, generate leads or answer questions from potential customers.  It used to be that co... (Read Full Article)

      Mentions:   New York   IBM   Content Curation

    10. "Content is Digital Bait"

      Explore Thought Leadership (Apr 19 2012)

      "Content is Digital Bait" For some years, Craig Badings says he has arguing that thought leadership is the new sales Trojan Horse, the way to equip sales teams with the game-changing insights they ne... (Read Full Article)

      Mentions:   China   Thought Leadership

    11. How a Small VC's Commitment to Content Made a BIG Difference

      Explore Internet Marketing Blog (Apr 12 2012)

      How a Small VC's Commitment to Content Made a BIG Difference ...y development at the expansion stage. OpenView Blog: Our firm blog is the epicenter of our internal thought leadership, including individual blogs written by more than 25 different OpenView employees on topics ranging ... (Read Full Article)

      Mentions:   Newt Barrett   Joe Pulizzi   inbound marketing

    12. Booz & Co. Thought Leadership Efforts Have a Clear Business Objective

      Explore Thought Leadership (Apr 11 2012)

      Booz & Co. Thought Leadership Efforts Have a Clear Business Objective ...stomer has no tangible way to evaluate the quality of the product. Among the intangible proxies is "thought leadership." Booz & Company long has run thought leadership campaigns for that reason. Among the objectives:  1)  Get "top tier media coverage globally, client... (Read Full Article)

      Mentions:   Thought Leadership

    13. CMO.com Uses Curation to Build its Destination Content Site

      Explore Curata on Content Curation (Apr 3 2012)

      We recently talked about the SAP launch of “Innovation from SAP,” a thought leadership site for business leaders with questions about a few new information technology subjects including ... (Read Full Article)

      Mentions:   SAP   Content Curation   Content Marketing

    14. 3 Rules for Driving Thought Leadership with Content Curation

      Explore Social Media Today (Mar 27 2012) Social Media

      ...edia feeds, content curation can be an essential means of sharing current insights and establishing thought leadership in your field. Developing a solid game plan for content curation will go a long way toward optimizi... (Read Full Article)

      Mentions:   Content Curation   Curation   Thought Leadership

    15. 3 Rules for Driving Thought Leadership with Content Curation

      Explore Social Media Today (Mar 27 2012) Social Media

      Thought leadership is a traditional reason for engaging in content marketing. Content curation is an increasingly-impo... (Read Full Article)

      Mentions:   Content Curation   Curation   Thought Leadership

    16. Why Brands Should Not Write Books

      Explore Thought Leadership (Mar 19 2012)

      Why Brands Should Not Write Books ... There is no universally accepted definition of beauty; similarly, I don’t think we should shackle thought leadership to being defined. I’m content to think of thought leaders in terms of the general characteristic... (Read Full Article)

      Mentions:   Thought Leadership

    17. 1-15 of 87 // 1 2 3 4 5 6 »