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    The Open and Shut Case for Content CurationThe Open and Shut Case for Content Curation
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  2. About Starbucks

    Starbucks Corporation (SBUX) is a multinational coffee and coffeehouse chain company based in the United States. Starbucks is the largest coffeehouse company in the world, with 15,011 stores in 42 countries. Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, snacks and items such as mugs and coffee beans. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of these products are seasonal or specific to the locality of the store. Starbucks brand ice cream and coffee are also sold at grocery stores.

    From Starbucks's founding in Seattle, Washington, as a local coffee bean roaster and retailer, Starbucks has expanded rapidly. In the 1990s, the company was opening a new store every workday, a pace that continued into the 2000s. Domestic growth has since slowed down, though the company continues to expand in foreign markets and is opening 7 stores a day worldwide. The first location outside of the U.S. and Canada was established in 1996, and they now constitute almost one third of Starbucks' stores.

    As of November 2007, Starbucks had 8,505 company-owned outlets worldwide: 6,793 of them in the United States and 1,712 in other countries and U.S. territories. In addition, the company has 6,506 joint-venture and licensed outlets, 3,891 of them in the United States and 2,615 in other countries and U.S. territories. This brings the total locations (as of November 2007) to 15,011 worldwide.
    Starbucks can be found in many popular grocery chains in the U.S. and Canada, as well as in many airports.

    Starbucks' corporate headquarters are in Seattle, Washington, United States. As of January 2008, the members of the company's board of directors are Howard Schultz (Chair), Barbara Bass, Howard Behar, Bill Bradley, Mellody Hobson, Olden Lee, James Shennan, Jr., Javier Teruel, Myron Ullman, III, and Craig Weatherup.

  1. Content Curation Marketing Today


  2. Starbucks

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    1-13 of 13

    1. Mentioned In 13 Articles

    2. Curated Collection of Infographics

      Explore Brain Pickings (Oct 24 2011)

      Curated Collection of Infographics ...ltural given today. Without Fred Harvey (1835-1901), modern life would be devoid of such staples as Starbucks, Yelp, Top Chef, and even dating — for Harvey pioneered the restaurant chain in North America and t... (Read Full Article)

      Comment Mentions:   Starbucks   America   England

    3. Creative Writing Brings Your Content To Life

      Explore Website Content Made Simple (Aug 19 2011)

      Creative Writing Brings Your Content To Life ...me think in a slightly different way. Take your laptop and write outside, or to your kitchen table. Starbucks, anyone? 6. Don't be a copycat. By all means, read what other writers are writing. But don’t seek t... (Read Full Article)

      Comment Mentions:   Starbucks   Brian Solis

    4. 7 Back-to-School Must-Reads for the Business Bookworm

      Explore MarketingProfs Daily Fix (Aug 16 2011) Social Media

      ...put forth was to refocus on core values all while fending off harsh critics and hungry competitors. Starbucks is a customer-centric company, and this book shows how its core values allow it to be so. Themes in... (Read Full Article)

      Comment Mentions:   Starbucks   Social Media   ROI

    5. 4 Ways to Optimize your Brand's Content Curation Process

      Explore experience matters (Jul 13 2011) Marketing

      4 Ways to Optimize your Brand's Content Curation Process ...elp drive the story and success of a brand. 4. Curate content people want and give it away for free Starbucks has been in the curation business for some time, selecting and promoting music that their customers... (Read Full Article)

      Comment Mentions:   Starbucks   New York Times   Content Curation

    6. Content Curation: If You Can't Be the Source, Be the Resource

      Explore Custom Media Blog (Feb 23 2011) Social Media

      Content Curation: If You Can't Be the Source, Be the Resource ...brand relationships. They eat Raisin Bran, have Yoplait yogurt, brush their teeth with Crest, drink Starbucks coffee, drive a Toyota, listen to Sirius radio – and that’s all before they get to work in the morn... (Read Full Article)

      Comment Mentions:   ABC   Starbucks   Content Curation

    7. Content Curation: When You Can't Be The Source, Be The Resource

      Explore Digital Marketing And Social Media Blog (Feb 18 2011)

      Content Curation: When You Can't Be The Source, Be The Resource ...brand relationships. They eat Raisin Bran, have Yoplait yogurt, brush their teeth with Crest, drink Starbucks coffee, drive a Toyota, listen to Sirius radio – and that’s all before they get to work in the morn... (Read Full Article)

      Comment Mentions:   ABC   Starbucks   Digital Marketing

    8. Content Curation: When You Can't Be The Source, Be The Resource

      Explore Digital Marketing And Social Media Blog (Feb 18 2011) Social Media

      Content Curation: When You Can't Be The Source, Be The Resource ...brand relationships. They eat Raisin Bran, have Yoplait yogurt, brush their teeth with Crest, drink Starbucks coffee, drive a Toyota, listen to Sirius radio – and that’s all before they get to work in the morn... (Read Full Article)

      Comment Mentions:   ABC   Starbucks   Digital Marketing

    9. This Week in Social Media

      Explore Apple (Dec 24 2010) Search , Social Media

      This Week in Social Media ...lla, and Loopt are trendy amongst the tech-savvy crowd and social media-friendly businesses such as Starbucks, but what’s it going to take to make geo-social platforms appeal to mainstream businesses and consu... (Read Full Article)

      Comment Mentions:   Starbucks   Social Media   Time Magazine

    10. @westudiod Blog: Thinkers and Doers >> Curation: It's No Longer Just For Museums. We agree!

      Explore Waggener Edstrom Blogs (Aug 27 2010) Marketing , Science

      @westudiod Blog: Thinkers and Doers >> Curation: It's No Longer Just For Museums. We agree! ... people rely more on others to filter through and surface relevant content. The recently launched Starbucks Digital Network (SDN) is considered by some as an example of content curation. In the case of SDN,... (Read Full Article)

      Comment Mentions:   Starbucks   Content Curation   Curation

    11. @lisabarone: Curation. Can you Filter Free Content

      Explore outspokenmedia.com (Aug 17 2010) Social Media

      @lisabarone: Curation. Can you Filter Free Content ... which they were written by staffers, and that’s intentional) * Brands like Pepsi, Zappos, Etsy and Starbucks * eCommerce/Consumer sites like Yelp, FourSquare and RocAWear The way the Web is set up, if someone... (Read Full Article)

      Comment Mentions:   Steve Rosenbaum   Starbucks   New York Magazine

    12. Working Anywhere: Content Curation Comes to Starbucks

      Explore VoIP Watch (Aug 14 2010) Marketing

      In reading the Mashable story about how Starbucks is going to create their own digital network of curated content as their way of justifying "free Wi... (Read Full Article)

      Comment Mentions:   Starbucks   Content Curation   Curation

    13. The Seven Needs of Real-Time Curators

      Explore Scobleizer — Exploring the 2010 Web (Mar 28 2010)

      ...ystem does just that and is getting used by many of the world’s biggest companies like Wallmart and Starbucks. Does such a curation system exist today? Yes, blogs, but blogs are HORRID for tracking this real t... (Read Full Article)

      Comment Mentions:   Huffington Post   Starbucks   New York Times

    14. To create or curate? That is the Apple question

      Explore Scobleizer — Exploring the 2010 Web (Jan 24 2010)

      ...iew that won’t be exclusive anyway. 3. I’ll get a free donut or bagel and some lukewarm coffee from Starbucks. 4. I’ll be able to tell my grandchildren “I was there when Steve Jobs introduced the iSlate.” 5. ... (Read Full Article)

      Comment Mentions:   ABC   Starbucks   Steve Jobs

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