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About SEO
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.
The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize. -
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Quotes about SEO
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“ These findings support what we've been hearing anecdotally from our customers for months: content marketing is playing an increasingly important role in their marketing efforts and curators are the rockstars of the content marketing future ... Much like marketers who quickly adopted SEO jumped ahead of competitors a decade ago, those who embrace content curation now will be at a significant advantage in their market and become the idols of their industry. Fortunately, there are tools, like Curata, that enable it in less than 20 minutes a day. ”
In Quotes from MarketWire -
“ B2B search engine marketers realise new content creation is a critical tactic in an effective SEO strategy. ”
Derek Edmond in Content curation 'a critical tactic' for B2B
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The Open and Shut Case for Content Curation
...ge Internet marketer, producing and offering original content to website visitors is the number one SEO tool for keeping readers coming back for more. This has been accomplished successfully with the hel...
... 7. Google May Be 'Stealing' Your Content In a guest post in the Harvard Business Review, HubSpot's SEO Manager Brian Whalley talked about how Google will change web marketing in 2012. He writes, "Early ...
... one. That’s where curated content comes in. This new hybrid model of design, copy writing, and SEO offers an out-of-the-box solution to the growing design and content needs of any company, withou...
...o their overall marketing strategy. If done right, content curation can create massive branding and SEO rewards for your business. This article will address the 7 most common B2B content curation myths a...
..., relevant content are the ones that come out on top. Sounds like an easy formula, but maintaining SEO performance is often easier said than done. As any marketer will tell you, continuously creating, ...
...ration is "sold", promoted and marketed as the latest and trendiest approach to content production, SEO visibility, reputation and traffic building. But is it really so? What Makes A Great Curator Great?...
ForbesWinning The SEO Battle Through Content CurationForbesThat is why many are turning to content curation tools that he...
...epresented in a search engine when a topic is searched for. An entire industry has developed around SEO content, to help businesses determine what items, such as key words, should be contained in a websi...
...more than public relations and search engine optimization. Survey: ‘Content marketing’ beats PR and SEO in B2B world By Kevin Allen | Posted: October 24, 2011 Printer Friendly Version Email A Friend In ...






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