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    The Open and Shut Case for Content CurationThe Open and Shut Case for Content Curation
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  2. About SEO

    Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

    As a marketing strategy for increasing a site's relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site's coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

    The initialism "SEO" can also refer to "search engine optimizers", a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems, URLs, and shopping carts that are easy to optimize.

  5. Quotes about SEO

    1. “ These findings support what we've been hearing anecdotally from our customers for months: content marketing is playing an increasingly important role in their marketing efforts and curators are the rockstars of the content marketing future ... Much like marketers who quickly adopted SEO jumped ahead of competitors a decade ago, those who embrace content curation now will be at a significant advantage in their market and become the idols of their industry. Fortunately, there are tools, like Curata, that enable it in less than 20 minutes a day. ”
      In Quotes from MarketWire
    2. “ B2B search engine marketers realise new content creation is a critical tactic in an effective SEO strategy. ”
      Derek Edmond in Content curation 'a critical tactic' for B2B
    3. “ With five distinct brands including Radisson, Country Inn & Suites, Park Inn, Park Plaza, and Regent, Carlson identified a SEO-based content initiative to drive traffic to individual websites and increase overall bookings. ”
      In Carlson Sees 76% Revenue Lift from Content Marketing

  1. Content Curation Marketing Today


  2. SEO

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    1-15 of 108 // 1 2 3 4 5 6 7 8 »

    1. Mentioned In 108 Articles

    2. 99% of Surveyed Marketers Use Content Marketing

      Explore Curata on Content Curation (May 13 2012)

      ...ng boost search engine optimization scores.But most of us have seen examples where the emphasis on “SEO” is so unbalanced that the actual content is unpleasant to read. A balance of course has to be stru... (Read Full Article)

      Mentions:   SEO   Content Marketing

    3. "Discoverability" of Your Content is Why Either Social Media or SEO Matter

      Explore OpenView Venture Partners (May 11 2012) Search , Social Media

      "Discoverability" of Your Content is Why Either Social Media or SEO Matter ...ny of it really matter in the the long march towards discoverability? Admittedly, I’m late to the SEO wake, which has apparently been a highly-attended on-again, off-again affair for years now. The lat... (Read Full Article)

      Mentions:   Mashable   SEO

    4. Curata's Pawan Deshpande: Content Curation : content ping

      Explore content ping (May 7 2012) Marketing

      Curata's Pawan Deshpande: Content Curation : content ping ...lps push sites to the front pages of the search results, thus there is an opportunity for improving SEO. One challenge curators come across is finding out how to best share content without being too self... (Read Full Article)

      Mentions:   Amazon   SEO   Pawan Deshpande

    5. Social Media Top Channel for Sharing Curated Content

      Explore MarketingProfs (May 7 2012) Marketing , Social Media

      Social Media Top Channel for Sharing Curated Content ...n May 7, 2012 Tags: Blogging, Brand Awareness, Content, Content Marketing, Research Summaries, SEO, Social Media, Social Networking, Thought Leadership Tweet Pin It Email Content curation is everywh... (Read Full Article)

      Mentions:   Social Media   RSS   SEO

    6. Content Curation is "Cure for Chaos"

      Explore content ping (May 3 2012) Marketing

      Content Curation is "Cure for Chaos" ...lps push sites to the front pages of the search results, thus there is an opportunity for improving SEO. One challenge curators come across is finding out how to best share content without being too self... (Read Full Article)

      Mentions:   Amazon   SEO   Pawan Deshpande

    7. HiveFire, Inc. Changes Name to Curata

      Explore Marketwire (May 1 2012) Marketing

      ...rketing objectives such as boosting brand awareness, establishing thought leadership and supporting SEO. In fact, most Curata customers are able to curate content in less than 20 minutes per day, compare... (Read Full Article)

      Mentions:   Marketwire   SEO   Cambridge

    8. Humans Versus Search Engines: SEO Efforts and Quality Content Both Matter

      Explore Website Content Made Simple (Apr 27 2012) Search

      Humans Versus Search Engines: SEO Efforts and Quality Content Both Matter SEO content marketing has been, and remains, one of the most effective strategies for companies wishing... (Read Full Article)

      Mentions:   SEO   Content Marketing   CMI

    9. 'Optimize': A Practical Guide to Content Marketing

      Explore ClickZ (Apr 27 2012)

      'Optimize': A Practical Guide to Content Marketing ...t marketer Lee Odden's new book, "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing" offers invaluable advice. Odden contends in "Optimize" that i... (Read Full Article)

      Mentions:   Social Media   SEO   Lee Odden

    10. Tools to help you curate business content

      Explore socialmedia.biz (Apr 26 2012) Marketing , Social Media

      Tools to help you curate business content ...needs Guest post by Gianluca Fiorelli SEOmoz Target audience: Businesses, brands, social marketers, SEO and website developers, Web publishers. When it comes to the Internet, I imagine it as the warehous... (Read Full Article)

      Mentions:   SEO   Content Curation   Curation

    11. Content Curation: A New Way to Approach SEO

      Explore fahrenheitmarketing.com (Apr 19 2012) Marketing

      ... Recently, there also has been more attention on using content curation as a traffic-generating and SEO strategy.  Content Curation: A New Way to Approach the Internet Posted by admin on Thursday, April ... (Read Full Article)

      Mentions:   SEO   Content Curation   Curation

    12. Winning The SEO Battle Through Content Curation

      Explore Forbes.com (Apr 18 2012) Marketing , Search

      Winning The SEO Battle Through Content Curation ... CEO Pawan Deshpande. The reason is that content creation and content curation offer advantages for SEO.  Guest post written by Pawan Deshpande Pawan Deshpande is CEO of HiveFire, producer of Curata onli... (Read Full Article)

      Mentions:   SEO   Pawan Deshpande   Content Curation

    13. Aggregation, Curation, Original Content at the Huffington Post

      Explore Columbia Journalism Review (Apr 18 2012) Search , Social Media

      Aggregation, Curation, Original Content at the Huffington Post ...taff about news and content, the speaker who mattered was Berry. He spoke in his animated way about SEO and headlines, why nouns were better search terms than verbs—Michael Jackson Death, not Michael Jac... (Read Full Article)

      Mentions:   Huffington Post   Guardian   Australia

    14. Will Re-tweeting Encourage More Re-blogging?

      Explore Business 2 Community (Apr 18 2012)

      ...onsider Doing You can “frame” the content with a paragraph before and after, if you want it to have SEO relevance, but that is not required if you simply are publishing it to give your current readers go... (Read Full Article)

      Mentions:   SEO   Creative Commons   Content Curation

    15. How Curating Content Provides SEO Value

      Explore See How We Created This Newsletter (Apr 15 2012) Marketing

      How Curating Content Provides SEO Value ...n part because curated content drives higher traffic volume.  How Curating Content Gives You Better SEO & More Web Traffic by phil on April 15, 2012 We’re great believers in content curation at FlashIssu... (Read Full Article)

      Mentions:   SEO   Content Curation   Curation

    16. Semantic Search Will Make Content Curation More Valuable, SEO Less Useful

      Explore MediaPost (Apr 9 2012) Search , Social Media

      ...s. As Google moves increasingly to "semantic search," incorporating assessments of searcher intent, SEO gaming will become harder. That's a good thing. Those changes also illustrate why content curation ... (Read Full Article)

      Mentions:   SEO   Danny Sullivan   Content Curation

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