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  2. About Rohit Bhargava

    Rohit Bhargava

    Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy and the best selling author of Personality Not Included, an entertaining and useful guide to using your personality in marketing which is available in more than 50 countries around the world in 8 languages. He publishes the Influential Marketing blog, which AdAge Magazine rates among the top 50 marketing blogs in the world and was recently described by the Wall Street Journal as "intellectual and educational."

    Rohit has been featured on the covers of MarketingChina and PRWeek magazines and contributed to Fast Company and dozens of other publications both online and offline. He has also been interviewed as a marketing expert on SkyNews, Fox, PBS and other regional radio and broadcast outlets around the world. Rohit currently teaches Global Communications at Georgetown University in Washington DC and was named one of the Most Influential South Asians In Media & Marketing for 2009. In addition, he is a popular and entertaining keynote speaker at business events around the world with recent keynote appearances in Singapore, London, Kiev, Toronto, Sydney, and Paris, as well as more than dozen large cities across the US in the past year.

    In 2005, Rohit invented the concept of Social Media Optimization (SMO) on his blog, and is widely recognized across the marketing industry (and on Wikipedia) for this. Prior to this, Rohit led the interactive team at Leo Burnett Advertising Agency in Sydney, Australia where he lived for 5 years.  He holds dual citizenship with Australia and the US, and currently lives in Washington DC with his wife and two young sons, Rohan and Jaiden.

  5. Quotes

    1. “ A Content Curator is someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online. ”
      In In Soviet Russia, Content Curates You

  1. Content Curation Marketing Today


  2. Rohit Bhargava

    Comments Leave a Comment

    1-15 of 36 // 1 2 3 »

    1. Mentioned In 36 Articles

    2. 5 Ways to Approach Content Curation

      Explore Blog (Apr 19 2012) Marketing , Social Media

      5 Ways to Approach Content Curation ...hen trying to sift through the mind-boggling amount of content uploaded to the web every second. As Rohit Bhargava wryly noted in a 2009 blog, “to say there is a flood of content being created online now seems like... (Read Full Article)

      Mentions:   Rohit Bhargava   Rand Fishkin   Content Curation

    3. Five Functional Approaches to Content Curation

      Explore Automated WordPress Sites Built For You (Mar 31 2012)

      Five Functional Approaches to Content Curation ... most relevant content on a specific issue online. Fast forward a year and a half and the same guy, Rohit Bhargava came up with five models for content curation. None of them are about using other people's content ... (Read Full Article)

      Mentions:   Rohit Bhargava   Content Curation   Curation

    4. 5 Models for Content Curation

      Explore Ragan Communications (Mar 6 2012) Social Media

      5 Models for Content Curation ...an emerging space, and one where more and more thought leaders will continue to share their voices. Rohit Bhargava is the award-winning author of Personality Not Included, a founding member of the Ogilvy 360 Digita... (Read Full Article)

      Mentions:   Steve Rosenbaum   Rohit Bhargava   America

    5. Content Curation for "Change Communications"

      Explore conversationsofchange.com.au (Feb 15 2012)

      Content Curation for "Change Communications" ...ct matter. This month, Communication World has a feature on the topic. One of the featured authors Rohit Bhargava in 2009 defined a Content Curator as: Some-one whose job it is not to create more content, but to m... (Read Full Article)

      Mentions:   Rohit Bhargava   Content Curation   Curation

    6. Forget Content Curation, Focus on Original Content in 2012

      Explore Business 2 Community (Dec 21 2011) Marketing

      Forget Content Curation, Focus on Original Content in 2012 ...tion strategy” for 2012. Let’s right the ship folks. Content Curation is NOT a Strategy I still use Rohit Bhargava’s 2009 definition of a content curator: Someone whose job it is not to create more content, but to ... (Read Full Article)

      Mentions:   Rohit Bhargava   Joe Pulizzi   Content Curation

    7. What is Content Curation?

      Explore michielgaasterland.com (Nov 4 2011)

      What is Content Curation? ...ork. A slightly more coherent definition of someone who curates content comes from marketing expert Rohit Bhargava: A Content Curator is someone who continually finds, groups, organizes and shares the best and most... (Read Full Article)

      Mentions:   Rohit Bhargava   Content Curation   Curation

    8. The "Next Wave" in Blogging: Content Curation ...

      Explore Internet Marketing Blog and Newsletter (Oct 20 2011)

      ...eping up with the blog will wane as wel. So what type of content do you create? In another article, Rohit Bhargava describes five different “models” for content curation. These are: Aggregation – Where aggregation ... (Read Full Article)

      Mentions:   Rohit Bhargava   Content Curation   Curation

    9. Content Part 2—Curious About Curation?

      Explore Gary Brewer (Oct 7 2011) Marketing , Social Media

      Content Part 2—Curious About Curation? ...sets. A slightly more focused definition of someone who curates content comes from marketing expert Rohit Bhargava: “A Content Curator is someone who continually finds, groups, organizes and shares online the best ... (Read Full Article)

      Mentions:   Steve Rosenbaum   Rohit Bhargava   inbound marketing

    10. Content Curation: definition and generation.

      Explore I Love SEO (Sep 15 2011) Marketing

      Content Curation: definition and generation. ...f web generated content makes this figure even more important. Initially, the term is attributed to Rohit Bhargava, who developed a Content Curation Manifesto in which he states: In the near future, experts predict... (Read Full Article)

      Mentions:   Rohit Bhargava   Content Curators   Content Curation

    11. Content Curation Strategies for Corporate Learning

      Explore Media1derLand (Aug 30 2011) Social Media

      ...reation and start nurturing a content curation mindset. According to global marketing strategy guru Rohit Bhargava, a Content Curator is someone who continually finds, groups, organizes and shares the best and most... (Read Full Article)

      Mentions:   Rohit Bhargava   Content Curation   Curation

    12. 5 Content Curation (content enhancement) Wordpress Plugins

      Explore seozap.com (Aug 15 2011)

      ...ration” is found on Robin Good’s weblog – . You absolutely need to read this. It’s a guest post by Rohit Bhargava, the author of an brilliant book called “Personality Not Included”. Here’s a part from Robin’s... (Read Full Article)

      Mentions:   New York Times   Rohit Bhargava   Robin Good

    13. "Link Management System" vs. "Content Management Systems"

      Explore What we do (Jul 28 2011) Marketing , Social Media

      ...ould let you quickly and easily create new categories and move links between categories. If we take Rohit Bhargava's definition for Content Curation - "A Content Curator is someone who continually finds, groups, or... (Read Full Article)

      Mentions:   Rohit Bhargava   CMS   Content Curation

    14. Why B2B Search Marketers Should Care About Content Curation

      Explore Search Engine Land (May 18 2011) Marketing , Search , Social Media

      Why B2B Search Marketers Should Care About Content Curation Content curation is a topic actively discussed in B2B marketing circles. With so many online resources, publishers, blogs, and social media communities to (Read Full Article)

      Mentions:   Rohit Bhargava   MarketingSherpa   Content Curation

    15. CW Bulletin Papacosta

      Explore iabc.com (May 6 2011) Marketing , Search

      ... harder to find, learning to meaningfully filter through content is an increasingly valuable skill. Rohit Bhargava, senior vice president of strategy and marketing at Ogilvy 360 Digital Influence, says in his Manif... (Read Full Article)

      Mentions:   Rohit Bhargava   David Meerman Scott   Ogilvy

    16. Content Curation: How to Become a Thought Leader | Writing On The ...

      Explore Writing On The Web (Apr 7 2011) Marketing

      Content Curation: How to Become a Thought Leader | Writing On The ... ...business and needs ideas for what to write. I first heard the term content curation is this post by Rohit Bhargava back in 2009. Rohit positioned that, as more corporations and individuals create content, the role... (Read Full Article)

      Mentions:   Rohit Bhargava   Joe Pulizzi   Content Curation

    17. 1-15 of 36 // 1 2 3 »