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  2. About Joe Pulizzi

    Joe Pulizzi

    “Joe Pulizzi is a master at building content marketing strategies and actionable plans.  Just one day with our team and we have a content strategy with legs.  Joe has been an incredible asset to me and AtTask.”
    - Kevin Hayden, CMO, AtTask

    Joe Pulizzi

    • Writes the most popular content marketing blog in the world;
    • Is co-author of Get Content Get Customers, called “the Handbook for Content Marketing” by McGraw-Hill;
    • Speaks to large and small groups on marketing, publishing, social media, new journalism, personal branding and why he always wears orange.
    • Is founder of Junta42, Z Squared Media and is thinking of launching a few others right now.
    • Has been featured in most of the leading marketing publications and blogs in the world.

  5. Quotes

    1. “ For many marketers and their C-level peers, a short-term campaign mentality still dominates. ”
      In 5 Steps Brands Can Take to Tell Better Stories
    2. “ As more content floods throughout all aspects of the web (as well as print and online), we'll need more brands stepping up to make sense of what we really should be paying attention to. ”
      In Content Curation For Branding

  1. Content Curation Marketing Today


  2. Joe Pulizzi

    Comments Leave a Comment

    1-15 of 43 // 1 2 3 »

    1. Mentioned In 43 Articles

    2. 5 Steps Brands Can Take to Tell Better Stories

      Explore CMO.com (Apr 27 2012)

      ...eters need to keep in mind that content marketing is not a campaign-oriented activity. According to Joe Pulizzi, founder of the Content Marketing Institute, one of the biggest challenges for chief marketers and ... (Read Full Article)

      Mentions:   Pawan Deshpande   Joe Pulizzi   Content Curation

    3. All Content is Not Created Equal

      Explore Futurelab (Apr 23 2012)

      All Content is Not Created Equal Content curation, like content creation, requires lots of focus, says Joe Pulizzi, Content Marketing Institute founder. "First of all you have to focus on it like it’s part of your ... (Read Full Article)

      Mentions:   Joe Pulizzi   Content Curation   Content Marketing

    4. How a Small VC's Commitment to Content Made a BIG Difference

      Explore Internet Marketing Blog (Apr 12 2012)

      How a Small VC's Commitment to Content Made a BIG Difference ...nology companies with deep operational support. You can follow Brian on Twitter @BrianZimm1. When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors ... (Read Full Article)

      Mentions:   Newt Barrett   Joe Pulizzi   inbound marketing

    5. 5 Models for Content Curation

      Explore Ragan Communications (Mar 6 2012) Social Media

      5 Models for Content Curation ... is a hot trend in social media, thanks in no small part to the efforts of several thought leaders. Joe Pulizzi and Steve Rosenbaum actively promote it, and a Psychology Today blog declared it the “new black.â... (Read Full Article)

      Mentions:   Steve Rosenbaum   Rohit Bhargava   America

    6. Content marketing becoming vital

      Explore BtoB Magazine (Feb 14 2012)

      Content marketing becoming vital ... have enabled marketers to move their content to the forefront of the customer acquisition process. Joe Pulizzi, executive director of the Content Marketing Institute, sees many signs that indicate a broad embra... (Read Full Article)

      Mentions:   HiveFire   Joe Pulizzi   Content Marketing

    7. Coca-Cola: Content Marketing Is The Future

      Explore Website Content Made Simple (Jan 18 2012) Marketing , Social Media

      A recent blog post by Joe Pulizzi over at the Content Marketing Institute reminds us all that content is the future of marketing, eve... (Read Full Article)

      Mentions:   Joe Pulizzi   Content Marketing   Blog

    8. Forget Content Curation, Focus on Original Content in 2012

      Explore Business 2 Community (Dec 21 2011) Marketing

      Forget Content Curation, Focus on Original Content in 2012 Content Marketing By Joe Pulizzi, Published December 21, 2011 Be the first to comment on this article! Share: Tweet Share on Tumblr ... (Read Full Article)

      Mentions:   Rohit Bhargava   Joe Pulizzi   Content Curation

    9. Tips and Tools for Better Listening for Content Marketing

      Explore contentmarketinginstitute.com (Nov 1 2011) Social Media

      Tips and Tools for Better Listening for Content Marketing A recent post from Joe Pulizzi got me thinking about an important role within marketing teams that too many companies are overlook... (Read Full Article)

      Mentions:   Joe Pulizzi   Content Marketing

    10. 29 Brilliant Minds Share Uncommon Content Strategy Advice

      Explore Content Strategy Hub (Oct 13 2011)

      29 Brilliant Minds Share Uncommon Content Strategy Advice ... producers, but don’t lose sight of what you’re trying to do in the name of sticking to a schedule. Joe Pulizzi Author, speaker and founder of Content Marketing Institute. Think like this – what if you were the ... (Read Full Article)

      Mentions:   David Meerman Scott   Ann Handley   Joe Pulizzi

    11. 28 Brilliant Minds Discuss Business Publishing

      Explore Content Strategy Hub (Oct 6 2011)

      28 Brilliant Minds Discuss Business Publishing ... a subset of marketing. Every customer needs marketing. They may or may not need content marketing. Joe Pulizzi Author, speaker and founder of Content Marketing Institute. Today, publishing is marketing and mark... (Read Full Article)

      Mentions:   David Meerman Scott   Seth Godin   Ann Handley

    12. Content Marketing World 2011 Takeaways

      Explore Website Content Made Simple (Sep 12 2011) Marketing , Social Media

      Content Marketing World 2011 Takeaways ...ing.  Check.  That content marketing can turn businesses into storytelling factories.  Check.  That Joe Pulizzi is not afraid to wear orange sneakers.  Check, most definitely. But mostly, what I learned at Conte... (Read Full Article)

      Mentions:   David Meerman Scott   Joe Pulizzi   Content Marketing

    13. 10 Things I Learned at Content Marketing World

      Explore Curata on Content Curation (Sep 9 2011) Marketing , Social Media

      10 Things I Learned at Content Marketing World Content Marketing as defined by Brian Clark, founder of CopyBlogger.com = Giving away information with independent value in order to sell something related. (Read Full Article)

      Mentions:   David Meerman Scott   HiveFire   TopRank

    14. HiveFire CEO to Help Marketers Understand and Implement Content Curation at Content Marketing World

      Explore MarketWatch (Aug 30 2011) Marketing

      ...dition to Deshpande, this year's agenda includes keynotes from the "godfather of content marketing" Joe Pulizzi and The New York Times' David Pogue, as well as insight from bestselling author David Meerman Scott... (Read Full Article)

      Mentions:   Cambridge   David Meerman Scott   Pawan Deshpande

    15. Content Marketing Institute Launches Content Marketing Channel

      Explore foliomag.com (Jul 6 2011)

      Content Marketing Institute Launches Content Marketing Channel ...eting, but there isn’t one place to go to get 100 percent content marketing all the time,â€? says Joe Pulizzi, CMI’s executive director, in a prepared statement. Post Comment / Discuss This Story - Info/Rule... (Read Full Article)

      Mentions:   HiveFire   Joe Pulizzi   Content Marketing

    16. Content Curation – What's In It For You? | brassCycle

      Explore brassCycle (Jun 27 2011) Marketing

      ...curation really is.) I am an avid content consumer of another leader in the content creation space, Joe Pulizzi of Junta 42. (www.junta42.com) – in both blog and book formats. (Read Full Article)

      Mentions:   Joe Pulizzi   Content Curation   Content Marketing

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