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  2. About IBM

    International Business Machines Corporation (abbreviated IBM, nicknamed "Big Blue"; IBM) is a multinational computer technology and consulting corporation headquartered in Armonk, New York, USA. The company is one of the few information technology companies with a continuous history dating back to the 19th century. IBM manufactures and sells computer hardware and software, and offers infrastructure services, hosting services, and consulting services in areas ranging from mainframe computers to nanotechnology.

    IBM has been known through most of its recent history as the world's largest computer company; with over 355,000 employees worldwide, IBM is the largest     information technology employer in the world. Despite falling behind Hewlett-Packard in total revenue since 2006, it remains the most profitable. Since 1990, IBM's annual sales growth has trailed behind the US economic growth due to global deregulation and competition.date=January 2008

    IBM holds more patents than any other U.S. based technology company. It has engineers and consultants in over 170 countries and IBM Research has eight laboratories worldwide. IBM employees have earned three Nobel Prizes, four Turing Awards, five National Medals of Technology, and five National Medals of Science. As a chip maker, IBM is among the Worldwide Top 20 Semiconductor Sales Leaders.

  1. Content Curation Marketing Today


  2. IBM

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    1-16 of 16

    1. Mentioned In 16 Articles

    2. When Brands Become Publishers, They Have to Act Like Publishers

      Explore Advertising Newspaper (May 16 2012)

      When Brands Become Publishers, They Have to Act Like Publishers IBM social strategist Jack Mason noted that brands have to "take the steps to actually care about what ... (Read Full Article)

      Mentions:   IBM

    3. Don't Let a White Paper Be a Content "Dead End"

      Explore b2bdigital.net (Apr 26 2012)

      Don't Let a White Paper Be a Content "Dead End" ...ke). White papers from the following companies were included in this review: AT&T, Cisco, Dell, HP, IBM, Intel, Microsoft, Oracle, SAP and VMWare. (Read Full Article)

      Mentions:   At&T   Dell   SAP

    4. "Curation is Everyone's Game Now," in B2B Marketing

      Explore Social Media Today (Apr 25 2012)

      Curation is everyone’s game now.  Whether it’s the company that wants to emulate IBM’s Smarter Planet or the mid-size company that is using something like Curata, companies who sell bu... (Read Full Article)

      Mentions:   IBM   Curation   B2B marketing

    5. "Big Data" Analysis Will Aid Marketing

      Explore GigaOM (Apr 24 2012)

      ...the past year. That’s why it’s a heavy Hadoop user and keep strategic relationships with Amazon and IBM around cloud resources. It’s also why MarketShare hires the best and brightest engineers and data s... (Read Full Article)

      Mentions:   Amazon   Los Angeles   IBM

    6. Thought Leadership Style Hinges on Organizational Values, Leadership

      Explore Curata on Content Curation (Apr 23 2012)

      ...ues of the organisation,” says Badings. “Think of DuPont and its long-term focus on sustainability, IBM’s Smarter Planet, BMW’s Activate the Future, Dove’s campaign for Real Beauty, Booz & Company’s Inno... (Read Full Article)

      Mentions:   IBM   Content Curation   Content Marketing

    7. IBM Uses Content Curation for Internal Communications

      Explore Forbes.com (Apr 19 2012)

      IBM Uses Content Curation for Internal Communications ...re is more emphasis on collaboration, and that requires bottoms-up and side-to-side communications. IBM sees content curation as a way to promote that internal collaboration, not simply as a tool to buil... (Read Full Article)

      Mentions:   New York   IBM   Content Curation

    8. One Example of Video-Based B2B Content Marketing in the Information Technology Business

      Explore Curata on Content Curation (Apr 13 2012)

      ...ForeFront, a boutique system integrator, uses a video posted on YouTube to show how partnering with IBM, using WebSphere Cast Iron Cloud integration, empowers ForeFront to deliver and achieve successful ... (Read Full Article)

      Mentions:   IBM   Content Marketing

    9. More Brands See Curation Value

      Explore Ragan Communications (Apr 10 2012) Social Media

      More Brands See Curation Value ... Verne Global's Green Data Center News use curation to create thought leadership in their industry. IBM and American Electric Power curate content on their intranets. Curation can also include quicker ef... (Read Full Article)

      Mentions:   Huffington Post   New York   IBM

    10. IBM Exec Talks about Content Curation for IBM Intranet

      Explore Curata on Content Curation (Apr 2 2012) Marketing

      IBM's Ben Edwards discusses how corporate communicator's new role—as content curators—is key to maintai... (Read Full Article)

      Mentions:   IBM   Content Curation   Curation

    11. Brands Want Content Curator Jobs

      Explore Digiday (Jan 27 2012)

      Brands Want Content Curator Jobs ...icles from all sorts of publications and push them out to their followers. For example, look at IBM’s Tumblr, A Smarter Planet, which is a stream of curated content focused on areas of Big Blu... (Read Full Article)

      Mentions:   IBM   American Express   Curation

    12. How IBM Thinks About Content Curation

      Explore HR Communication (Jan 12 2012) Marketing

      How IBM Thinks About Content Curation IBM's Ben Edwards discusses how its corporate communicators are using content curation, and how those a... (Read Full Article)

      Mentions:   IBM   Content Curation   Curation

    13. Content curation on the social intranet

      Explore intranetblog.com (Sep 28 2011) Search , Social Media

      Content curation on the social intranet ...ation software worth looking at: * Storify * POPURLS * Scoop.it For additional online examples, see IBM’s “A Smarter Planet” and the portal created by Purina. (Read Full Article)

      Mentions:   IBM   Clay Shirky   Content Curation

    14. Putting Lessons Learned from Content Curation to Work in the Enterprise

      Explore cmswire.com (Jun 6 2011)

      Putting Lessons Learned from Content Curation to Work in the Enterprise ...out the world’s future. Frank Boermeester, a research psychologist and content innovator, says that IBM’s Smarter Planet initiative So what does it do? The Smarter Planet Initiative aims to present a ser... (Read Full Article)

      Mentions:   IBM   Content Curation   Curation

    15. Content Curation And Value: The Business Of Context

      Explore Professional Online Publishing (Dec 1 2010) Search

      ...content and that is where it stops". Maybe I give away my content but now I am asked to consult for IBM because somebody at IBM read my resources and the found my input valuable and they want to connect with me personally. Cont... (Read Full Article)

      Mentions:   Robin Good   IBM   Stephen Downes

    16. 3 Thoughts on the Future of Online Marketing

      Explore Ad Sense Profit Machine (Nov 17 2010) Marketing , Search , Social Media

      ... Josh Bernoff and on and on. The event is free and run by the folks at ThoughtLead and sponsored by IBM. (Read Full Article)

      Mentions:   Rohit Bhargava   IBM   David Meerman Scott

    17. 8 Tips Learned about Social Media Networking in Toronto and a review of Content Curation Company @connectedN

      Explore windmillnetworking.com (Jul 28 2010) Social Media

      8 Tips Learned about Social Media Networking in Toronto and a review of Content Curation Company @connectedN ...ingly professional. It was a conversation with Sacha Chua, an Enterprise 2.0 consultant working for IBM, tech evangelist, and Toronto rockstar that helped me see the light.  She has uploaded 25+ presenta... (Read Full Article)

      Mentions:   ROI   California   Canada

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