1. Content Curation Marketing Today


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    1. Mentioned In 11 Articles

    2. What is a Core Messaging Document and Why Do You Need It?

      Explore Marketing Trenches (May 16 2012)

      What is a Core Messaging Document and Why Do You Need It? ...listing out each of the buyer roles (i.e. marketing), and representative titles (i.e. VP Marketing, CMO, Marketing Director). Then create 3 columns, one for Buyer Goals/Objectives, one for Buyer Pote... (Read Full Article)

      Mentions:   CMO   Marketing Strategy

    3. Content Marketing is About Audience Needs

      Explore CMO.com (Apr 30 2012)

      ... that brands should concentrate on the needs of the reader or viewer. It's good advice.   Last week CMO.com columnist Anoop Sahgal posted a column about “The Rise Of Content Marketing,” and it got the tw... (Read Full Article)

      Mentions:   CMO   Content Marketing   Marketing Strategy

    4. What is a Marketing Technologist; Why Do You Need One?

      Explore CMO.com (Apr 30 2012) Search , Social Media

      ... culture, its organization, and its leadership. For simplicity, let’s bucket the principal roles a CMO may play into a few categories: * Brand management * Advertising, marketing communications * Custom... (Read Full Article)

      Mentions:   CMO

    5. Why CMOs Are Facing Extinction

      Explore CMO.com (Apr 18 2012)

      Well-known game-changing trends are threatening the old marketing guard. It's time to reframe the CMO's role so that marketing organizations can gain greater influence and impact on today's organizatio... (Read Full Article)

      Mentions:   CMO   B2B marketing

    6. Lineup announced for Content Marketing Retreat in Langley

      Explore South Whidbey Record (Dec 21 2011)

      ...ommunications and social media efforts more effective and efficient. Presenters include Rod Brooks, CMO, Pemco Insurance; President of Word of Mouth Marketing; Jeff Erramouspe, President, Manticore Techn... (Read Full Article)

      Mentions:   CMO   Pawan Deshpande   HiveFire

    7. No Time to Write Thought-Provoking Blogs? Try Content Curation

      Explore level343.com (May 2 2011) Marketing , Science

      No Time to Write Thought-Provoking Blogs? Try Content Curation ...and then displayed the content in a wonderful, unique way (the virtual globe is well worth a look). CMO.com – CMO’s content offerings target Chief Marketing Officers. Yes, they provide some of their own content, b... (Read Full Article)

      Mentions:   CMO   Content Curation   Curation

    8. Content Marketing – Insights in an emerging digital topic for CMO’s

      Explore The Strategy Web™ (Apr 8 2011)

      Content Marketing – Insights in an emerging digital topic for CMO’s ... that indicates the future for a young type of branding: content marketing. The study states that CMO’s are spending an all-time high of $12.5 billion of their budgets in emerging platforms for custom ... (Read Full Article)

      Mentions:   America   CMO   Content Marketing

    9. 6 More Content Curation Examples Illustrated

      Explore HiveFire on Content Curation (Mar 18 2011) Marketing

      6 More Content Curation Examples Illustrated ... the content curation venues (microsite vs. widget vs. email newsletter). 2. Content Curation for CMO's Adobe runs and maintains CMO.com which targets Chief Marketing Officers.  As any good content curation site should, this site co... (Read Full Article)

      Mentions:   CMO   Content Curation   Curation

    10. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge

      Explore Marketwire (Oct 28 2010) Marketing , Social Media

      ... a resource drain, but once put in place, they find it to be very effective," said Richard Turcott, CMO, HiveFire. "Curata, HiveFire's content curation product, enables marketers to more easily develop a... (Read Full Article)

      Mentions:   Marketwire   Cambridge   CMO

    11. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers ...

      Explore Marketwire (Oct 28 2010) Marketing , Social Media

      ... a resource drain, but once put in place, they find it to be very effective," said Richard Turcott, CMO, HiveFire. "Curata, HiveFire's content curation product, enables marketers to more easily develop a... (Read Full Article)

      Mentions:   Marketwire   Cambridge   CMO

    12. Curated video: A winning formula?

      Explore magnify.net (Apr 22 2010)

      Curated video: A winning formula? ...dia, where he served as general manager of online operations and as the founding Editor in Chief of CMO, a critically acclaimed monthly magazine and website targeted at senior marketing executives. The p... (Read Full Article)

      Mentions:   Steve Rosenbaum   New York   CMO

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