1. Download this great resource, FREE!

    The Open and Shut Case for Content CurationThe Open and Shut Case for Content Curation
    Click to download>

  2. About B2B marketing

    B2B Marketing is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations.

  5. Quotes about B2B marketing

    1. “ B2B marketing as we've known it will never be the same. ”
      Pawan Deshpande in B2B marketers moving toward online content strategies ...

  1. Content Curation Marketing Today


  2. B2B marketing

    Comments Leave a Comment

    1-15 of 71 // 1 2 3 4 5 »

    1. Mentioned In 71 Articles

    2. Facebook vs. LinkedIn: Which is Better for B2B Marketing?

      Explore Landing Pages (May 18 2012)

      Facebook vs. LinkedIn: Which is Better for B2B Marketing? ...elp you decide which platform is better for you, we’ve had a look at some of the latest thinking on B2B marketing on each platform. By the end, you’ll have a better idea which one to choose. And don’t forget to tw... (Read Full Article)

      Mentions:   India   Social Media   China

    3. Vote for Content Curation Marketing Today!

      Explore Curata on Content Curation (May 9 2012) Marketing

      Vote for Content Curation Marketing Today! ...s! Content Curation Marketing Today has been nominated for the MarketingSherpa Blog Awards for Best B2B Marketing Blog.  In a few weeks, the MarketingSherpa folks will put the most nominated blogs in each category... (Read Full Article)

      Mentions:   MarketingSherpa   Content Curation   Curation

    4. Content Curation Does Not Drive Traffic to Competitors!

      Explore B2B Inbound Online (May 7 2012) Marketing , Social Media

      ...B2B content to share and why.  A common concern among all social media marketers, not just those in B2B marketing, is that sharing others’ information will drive its readers and that traffic to the competitors’ we... (Read Full Article)

      Mentions:   ROI   Social Media Marketing   Content Curation

    5. Should Content Curation Use Personae and Customize for Verticals? If so, How Much?

      Explore Curata on Content Curation (May 2 2012)

      ...cles for some key business verticals. That is the approach Oracle takes, for example. But not every B2B marketing department will have the resources to do that. With the exception of content that is “highly techni... (Read Full Article)

      Mentions:   SAP   Oracle   Content Curation

    6. Content Curation Primer

      Explore slideshare.net (Apr 26 2012) Social Media

      Content Curation Primer The future of B2B marketing is content curation, some at Newhouse believe.  Curation101 final by Mabeluzka on Apr 23, 2012 * 40... (Read Full Article)

      Mentions:   Curation   B2B marketing

    7. "Curation is Everyone's Game Now," in B2B Marketing

      Explore Social Media Today (Apr 25 2012)

      ...r successors will be all over it, but this is the reality now. Which is why you will still see more B2B marketing spend going to the Masters over a couple of weeks than to Facebook, LinkedIn, or even to the PR fir... (Read Full Article)

      Mentions:   IBM   Curation   B2B marketing

    8. "Why" to Use Content Curation Not Such a Big Question These Days; "How" is the Bigger Issue

      Explore Futurelab (Apr 23 2012)

      Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is wo... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    9. 10 Rules of Lead Generation

      Explore LEADership by Louis Foong (Apr 19 2012)

      10 Rules of Lead Generation ...ed for B2C, some have worked in the B2B space; know that there is a difference and engage in proven B2B marketing activities. These are just my top 10 “rules”. Would love to hear what has worked for your B2B organ... (Read Full Article)

      Mentions:   CRM   Content Curation   Content Marketing

    10. Why CMOs Are Facing Extinction

      Explore CMO.com (Apr 18 2012)

      ...the CMO as we know it is facing unprecedented threats, and possibly extinction. If you are a senior B2B marketing executive or CMO, pay attention to these trends now. (Read Full Article)

      Mentions:   CMO   B2B marketing

    11. B2B Content Curation Habits and Activity

      Explore CommPRO.Biz (Apr 11 2012) Marketing , Social Media

      B2B Content Curation Habits and Activity ... By Pawan Deshpande, CEO, HiveFire Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey and found that 82 percent of marketers are incorporating content curation – the proce... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    12. Technology Will Be Applied to Content Curation in 2012

      Explore Curata on Content Curation (Mar 6 2012) Marketing

      ...rement to justify marketing spend by demonstrating return on investment is simply a requirement for B2B marketing executives. Hence the heightened emphasis on analytics. But Ernst also says sales automation tools ... (Read Full Article)

      Mentions:   Forrester Research   Content Curation   Content Marketing

    13. Content Curation the Top B2B Marketing Tool?

      Explore Toronto Internet Sales and Marketing (Feb 17 2012) Marketing

      Many companies are starting to realize that content marketing is the future of B2B marketing.  Content marketing is changing the way B2B marketers work.  In fact, content marketing is now the ... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    14. Content Marketing is King: Are You in the 82?

      Explore Exec Digital (Feb 10 2012) Marketing

      Traditional B2B marketing is now being replaced by a more preferred tool for today's marketers: Content Marketing. 82% of B2B... (Read Full Article)

      Mentions:   HiveFire   Content Marketing   B2B marketing

    15. Are You a Content Curator? 5 Great Tools for Content Curation and Sharing

      Explore Business 2 Community (Feb 2 2012) Marketing , Social Media

      Are You a Content Curator? 5 Great Tools for Content Curation and Sharing ...e easy to use place. I check our Google Reader every morning for the latest news and blog posts on B2B marketing topics, then I pick the most interesting ones and share them on my social networking sites. Check o... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    16. HiveFire and Hubspot Experts to Reveal How Marketers Can Feed Their Content Beasts

      Explore MarketWatch (Jan 10 2012) Marketing

      ...' demands for information to make better purchasing decisions. What: According to HiveFire's recent B2B Marketing Trends 2011 Survey, generating or creating content is the biggest marketing challenge of over 15 pe... (Read Full Article)

      Mentions:   Cambridge   American Marketing Association   AMA

    17. 1-15 of 71 // 1 2 3 4 5 »