1. Content Curation Marketing Today


  2. Articles mentioning both Thought Leadership and HiveFire

    1-23 of 23

    1. Does Content Curation Have a Role in Thought Leadership?

      Explore Secretarial jobs (Feb 16 2012) Marketing

      ...p with the content calendar. The clue for me lies in a definition on a content curation site called Hivefire. They define TL and content curation as: "Thought Leadership - a primary benefit of content curation. Thought leadership status is gained when your brand is recognized, and cited, as an expert on critical industry issues... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    2. Content marketing becoming vital

      Explore BtoB Magazine (Feb 14 2012)

      Content marketing becoming vital ...ing in a big way. “We don't do any [b2b] brand advertising at all,” said Todd Wheatland, VP-head of thought leadership and marketing at Kelly OCG. Kelly Outsourcing & Consulting Group has embraced content marketing in ......stories to tell customers and prospects, are likely to engage in content marketing. For instance, a HiveFire study found that 82% of b2b marketers used content marketing, and the longer their sales cycle, the... (Read Full Article)

      Mentions:   HiveFire   Joe Pulizzi   Content Marketing

    3. How to Kick Off 2012 as a Content Marketing Pro

      Explore Business 2 Community (Jan 25 2012) Marketing , Social Media

      ...de content marketing but rely heavily on it to increase leads, generate brand awareness and achieve thought leadership initiatives.  In fact, as you may have seen in a previous article of mine – the 2011 B2B Marketing ...... have seen in a previous article of mine – the 2011 B2B Marketing Trends Survey Report our company, HiveFire, provider of content curation technology Curata, conducted found that twice as many B2B marketers n... (Read Full Article)

      Mentions:   SEO   HiveFire   Content Marketing

    4. Content Curation Tools for B2B Marketing

      Explore Forbes.com (Jan 6 2012)

      Content Curation Tools for B2B Marketing ...essional services firm. As with all consulting firms, our demand-generation campaigns were based on thought leadership. But getting the content for those campaigns was a long and painful process. Years ago, I ran marke......d think that content would no longer be an issue. It seems to be ubiquitous, but not according to a HiveFire research poll. Developing high-quality content is still a problem. This is why I’m currently ... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    5. Does Articles And Other Content Curation Have A Role In Assumed

      Explore Local Marketing Manager (Oct 27 2011)

      ...e content calendar. The clue for me lies in a definition on the information curation webpage termed Hivefire. They define TL and articles and other content curation as: “Thought Leadership – a major benefit of subject material curation. Imagined leadership standing is gained whenever you... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    6. Does Subject matter Curation Have a Position in Thought Leadership

      Explore Info General (Sep 29 2011)

      ...s and other content on a matter, sector or concept. Does Subject matter Curation Have a Position in Thought Leadership? Posted on September 29, 2011 by Sally game changer dna Can a person who curates articles and other......ue for me lies inside of a definition on a articles and other content curation website described as Hivefire. They define TL and articles and other content curation as: “Thought Leadership – a ... (Read Full Article)

      Mentions:   HiveFire   Curation   Thought Leadership

    7. Does Content Curation Have A Very Purpose In Assumed Leadership?

      Explore Business Marketing and Solutions (Sep 27 2011)

      .... The clue for me lies inside of a definition on the written content curation internet site called Hivefire. They outline TL and articles and other content curation as: “Thought Leadership – a principal benefit of content curation. Thought leadership position is obtained when your brand name is acknowledged, and cited, as an expert on significant i... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    8. Does Written content Curation Have a very Function in Imagined Leadership?

      Explore Go Article City (Sep 20 2011)

      ...ubject matter calendar. The clue for me lies in a very definition on a content curation site called Hivefire. They define TL and written content curation as: “Thought Leadership – a principal reward of subject material curation. Considered leadership standing is obtained when ... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    9. Does Content Curation Have a Role in Thought Leadership?

      Explore EzineArticles Submission (Aug 20 2011) Marketing

      ...p with the content calendar. The clue for me lies in a definition on a content curation site called Hivefire. They define TL and content curation as: "Thought Leadership - a primary benefit of content curation. Thought leadership status is gained when your brand is recognized, and cited, as an expert on critical industry issues... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    10. Social Media Marketing and Thought Leadership

      Explore Curata on Content Curation (Jul 15 2011) Marketing

      Social Media Marketing and Thought Leadership These two concepts go hand-in-hand. According to Wikipedia, a thought leader is “recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.” Positioning yourself as a thought leader in your industry can be a significant factor in online marketing success - and social media is one of the best mediums for demonstrating it. (Read Full Article)

      Mentions:   Social Media   HiveFire   Social Media Strategies

    11. Does content curation have a place at the thought leadership table?

      Explore Thought Leadership (Jul 11 2011) Marketing

      ...think so and I will give you my reasoning. But first I would like to share with you a comment on a thought leadership definition from Jessie at Hivefire. Jessie sent this in response to another definition I shared on this blog from Jeff Ernst at Forre... (Read Full Article)

      Mentions:   Forrester Research   HiveFire   Content Curation

    12. Content Marketing Best Practices By-The-Numbers

      Explore Curata on Content Curation (Jul 11 2011) Marketing

      Content Marketing Best Practices By-The-Numbers ... can bolster their online content to better engage customers and prospects, drive leads and support thought leadership. Behind all of the blog posts, articles and curated content you find here on the Content Curation M... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    13. Online content curation becomes part of the marketing strategy ...

      Explore BCW: IT Leadership (May 9 2011) Marketing

      Online content curation becomes part of the marketing strategy ... ...ajority of marketers are already understand the value of content curation, in terms of establishing thought leadership and increasing awareness, ...www.businesscomputingworld.co.uk/online-content-curation-... Almost ha......ntent curation as part of their marketing strategies, according to a survey recently carried out by HiveFire, providers of Curata, a software service. Content curation is the practice of finding relevant, val... (Read Full Article)

      Mentions:   Canada   SEO   HiveFire

    14. Sharing Content to Show Thought Leadership

      Explore Market research & statistics (May 8 2011) Marketing , Search , Social Media

      Sharing Content to Show Thought Leadership ...add value for targets and prospects. According to February 2011 research from content curation firm HiveFire, nearly half of US marketing professionals surveyed are now curating content as part of their strat......ot aware of it. The main objectives of content curation, according to the survey, were establishing thought leadership and improving brand buzz. Earlier research conducted by Junta42 and MarketingProfs in May 2010 foun... (Read Full Article)

      Mentions:   HiveFire   Thought Leadership

    15. Curata Makes Content Marketing Easy With Free Trial of Content Curation

      Explore Marketwire (Apr 11 2011) Marketing , Search , Social Media

      ...rata, allows marketers to quickly curate content on specific issues or topics in order to establish thought leadership own industry conversations and drive qualified web traffic. HiveFire was founded in 2007 and is headquartered in Cambridge, Mass. For more information, visit http://www... (Read Full Article)

      Mentions:   Cambridge   Verne Global   Pawan Deshpande

    16. eMarketer: Sharing Content to Show Thought Leadership

      Explore The FINANCIAL (Apr 8 2011) Marketing , Search , Social Media

      ... Show Thought LeadershipThe FINANCIALAccording to February 2011 research from content curation firm HiveFire, nearly half of US marketing professionals surveyed are now curating content as part of their strat......ot aware of it. The main objectives of content curation, according to the survey, were establishing thought leadership and improving brand buzz. Earlier research conducted by Junta42 and MarketingProfs in May 2010 foun... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    17. Are you Using Content Curation For Thought Leadership? > Smart ...

      Explore smartinsights.com (Apr 7 2011) Marketing

      Are you Using Content Curation For Thought Leadership? > Smart ... ...e taken seriously by marketers, and we’re seeing more companies doing getting involved according to HiveFire, the company behind Curata. In case you’re not 100% sure what content curation is, our definition i...... content curation! The key benefit of content curation is brand building – developing a position of thought leadership in your industry, it naturally creates an inbound flow of interest (people come to you) over an out... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    18. Content - Brands Using Content Curation to Build Thought Leadership : MarketingProfs Article

      Explore MarketingProfs (Mar 30 2011)

      ..., and sharing relevant online content that caters to a specific audience—according to a survey from HiveFire. Among such content curators, most (78.9%) cite thought leadership as their primary objective in content curation, followed by elevating brand visibility and buzz (76... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    19. Brands Using Content Curation to Build Thought Leadership

      Explore MarketingProfs (Mar 30 2011) Marketing , Search , Social Media

      Brands Using Content Curation to Build Thought Leadership ..., and sharing relevant online content that caters to a specific audience—according to a survey from HiveFire. Among such content curators, most (78.9%) cite thought leadership as their primary objective in content curation, followed by elevating brand visibility and buzz (76... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    20. Transform Content into Leads and Leadership

      Explore Virtual Press Office (Mar 8 2011) Marketing , Search , Social Media

      ...ce for information. Key Benefits: In the time it takes to drink a cup of coffee, you can: 1. Build Thought Leadership • Establish industry influence and authority • Achieve consistent relevance • Stand out from the on......ended and employed by leading marketers. curata SM Transform Content into Leads and Leadership. HiveFire, Inc. Four Cambridge Center Cambridge, MA 02142 Phone: 888.887.1874 Email: freetrial@GetCurata.com ... (Read Full Article)

      Mentions:   RSS   SEO   Cambridge

    21. Why Content Curation Could be the Best Marketing Idea in 2011

      Explore b2binbound.com (Jan 5 2011) Marketing

      Why Content Curation Could be the Best Marketing Idea in 2011 ... quite possibly the next big marketing idea. Blended with content creation it can drive results and thought leadership too. It's widely accepted that creating compelling and relevant content and publishing it on a cons......annels continues to grow at an ever increasing and relentless pace," writes Pawan Deshpande, CEO of HiveFire in the ebook: Content Curation: Taming the Flood of Online Content. So, where does that leave us? I... (Read Full Article)

      Mentions:   Steve Rosenbaum   Rohit Bhargava   SEO

    22. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge

      Explore Marketwire (Oct 28 2010) Marketing , Social Media

      HiveFire Survey Finds That Strategic Content Marketing Implementation Improves Thought Leadership and Placement in Search Results Study Reveals That Delivering Timely, Relevant Content Remains B2B ... (Read Full Article)

      Mentions:   Marketwire   Cambridge   CMO

    23. Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers ...

      Explore Marketwire (Oct 28 2010) Marketing , Social Media

      ...e » Study Reveals That Delivering Timely, Relevant Content Remains B2B Marketers' Biggest Challenge HiveFire Survey Finds That Strategic Content Marketing Implementation Improves Thought Leadership and Placement in Search Results CAMBRIDGE, MA--(Marketwire - October 28, 2010) - To inform decision... (Read Full Article)

      Mentions:   Marketwire   Cambridge   CMO

    24. 1-23 of 23