Brands as Content Curators | CMO.com talks about information overload and @HiveFire

Explore CMO.com (Jul 6 2010) Marketing , Newspapers

...nheim is doing a service to the person who’s in the museum and the artist who’s being displayed." --Seth Godin, The Curation Chronicles Traditionally, brands did not create content. They were quick to sponsor c......m the days of media ownership and exclusivity. In 2007, instead of partnering with Dow Jones & Co., Rupert Murdoch’s News Corp. simply bought the company outright. Currently, the only content available on ... (Read Full Article)

Comment Mentions:   Rohit Bhargava   Rupert Murdoch   Digg

Seth Godin: Mark Cuban Is Completely Wrong About Aggregators

Explore Business Insider (Feb 15 2010)

"We don't have an information shortage, we have an attention shortage" says Godin. "There's always someone who's going to supply you with information that you're going to curate. Th......makers to content curators -- and that's leaving folks like Cuban with less power to dictate terms. Seth Godin: Mark Cuban Is Completely Wrong About Aggregators Steve Rosenbaum | Feb. 10, 2010, 3:50 PM | 2,319 ... (Read Full Article)

Comment Mentions:   Steve Rosenbaum   News   MTV UNfiltered