1. Content Curation Marketing Today


  2. Articles mentioning both Pawan Deshpande and Curation

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    1. Upcoming Webinar: Content Curation is the cure for digital overload.

      Explore Curata on Content Curation (May 7 2012)

      Upcoming Webinar: Content Curation is the cure for digital overload. We'd like to invite you to attend a free webinar on May 17th, 1pm EST featuring Pawan Deshpande, CEO of Curata, Inc. and Steve Rosenbaum, CEO of Magnify.net and author of Curation Nation. Topic: We've arrived at a moment where the web is both a blessing and a curse. Informati... (Read Full Article)

      Mentions:   Steve Rosenbaum   Pawan Deshpande   Content Curation

    2. Curata's Pawan Deshpande: Content Curation : content ping

      Explore content ping (May 7 2012) Marketing

      Curata's Pawan Deshpande: Content Curation : content ping ...ntent Ping: Have we reached a point where most major e-tailors understand the importance of content curation? Pawan Deshpande: Given that their business is centered online, most major e-tailors understand the importance of ha... (Read Full Article)

      Mentions:   Amazon   SEO   Pawan Deshpande

    3. Content Curation is "Cure for Chaos"

      Explore content ping (May 3 2012) Marketing

      Content Curation is "Cure for Chaos" ...ntent Ping: Have we reached a point where most major e-tailors understand the importance of content curation? Pawan Deshpande: Given that their business is centered online, most major e-tailors understand the importance of ha... (Read Full Article)

      Mentions:   Amazon   SEO   Pawan Deshpande

    4. Thought Leadership Remains Top Reason for Content Curation, Study Finds

      Explore Marketwire (May 2 2012) Marketing

      The 2012 Content Curation Adoption Survey has found that 95 percent of marketers had curated content in the past six months. ......ly improving their strategies by adhering to best practices that generate measurable results," said Pawan Deshpande, CEO, Curata. "While these survey findings indicated that some marketers are still experiencing cha... (Read Full Article)

      Mentions:   Marketwire   Cambridge   Pawan Deshpande

    5. HiveFire, Inc. Changes Name to Curata

      Explore Marketwire (May 1 2012) Marketing

      ...ions agency resellers as well. "Today's name change marks an exciting new era for Curata," said CEO Pawan Deshpande. "Content curation has exploded since we entered the market and as it continues to move mainstream, we are committed t... (Read Full Article)

      Mentions:   Marketwire   SEO   Cambridge

    6. HiveFire eBook Wins Killer Content Award :: Target-Info.com

      Explore Target (Apr 28 2012) Marketing

      ... a growing series of eBooks. Most recently, HiveFire introduced "The Open and Shut Case for Content Curation," which sets the record straight on the benefits of content curation, from establishing thought leadership to boosting SEO. "Content marketing is powerful," said Pawan Deshpande, CEO of HiveFire. "That's why we not only sell a tool, Curata, to enable it with content curation, but we also have it as a cornerstone of ... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   Manhattan

    7. 5 Steps Brands Can Take to Tell Better Stories

      Explore CMO.com (Apr 27 2012)

      "Storytelling" as a thought leadership or content marketing or content curation activity is not easy. Aside from issues related to the narrative form, there are organizational iss......the objective is to bring differing perspectives into the fold and talk about them transparently,"  Pawan Deshpande, CEO of HiveFire says. Don’t be afraid to curate content from your competitors. It is a leap of fai... (Read Full Article)

      Mentions:   Pawan Deshpande   Joe Pulizzi   Content Curation

    8. HiveFire CEO at Content Marketing Conference

      Explore Technology Magazine (Apr 26 2012) Marketing

      HiveFire, Inc., an online content marketing technology company, today announced that CEO Pawan Deshpande will lead an instructive session at Open Dialogue's Content Marketing Conference, taking place at 1......ill Inn in Toronto. During his presentation, Deshpande will provide best practices on using content curation, the process of finding, organizing and sharing content online, to solve the common challenge marke... (Read Full Article)

      Mentions:   Marketwire   Cambridge   Pawan Deshpande

    9. HiveFire CEO to Help Marketers Feed Their Content Beasts at Open Dialogue's Content Marketing Conference

      Explore Marketwire (Apr 24 2012) Marketing

      Pawan Deshpande Will Share Content Curation Expertise at Upcoming Industry Event Guiding Marketers on How to Keep Content Fresh and Relevant CA... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   HiveFire

    10. HiveFire Appoints Bivha Singh to Vice President of Product Management

      Explore Home | SYS-CON MEDIA (Apr 24 2012) Marketing

      .../24/12 -- Online content marketing technology company HiveFire, Inc., makers of the leading content curation technology solution for marketers, Curata, today announced it has named Bivha Singh to the position......sible for Curata's product roadmap, launch, pricing and definition. She will report directly to CEO Pawan Deshpande. Singh brings more than 15 years of experience in produc CAMBRIDGE, MA -- (Marketwire) -- 04/24/12 ... (Read Full Article)

      Mentions:   Cambridge   Japan   Pawan Deshpande

    11. Winning The SEO Battle Through Content Curation

      Explore Forbes.com (Apr 18 2012) Marketing , Search

      Winning The SEO Battle Through Content Curation ...erce, and sites with fresh, relevant content are the ones that come out on top, argues Hivefire CEO Pawan Deshpande. The reason is that content creation and content curation offer advantages for SEO.  Guest post written by Pawan Deshpande Pawan Deshpande is CEO of HiveFire, producer of Curata online content curation software. You can read more on this subject in his free e-book. The battle for top billing on the ... (Read Full Article)

      Mentions:   SEO   Pawan Deshpande   Content Curation

    12. B2B Content Curation Habits and Activity

      Explore CommPRO.Biz (Apr 11 2012) Marketing , Social Media

      B2B Content Curation Habits and Activity ... best practices to maximize their efforts. Interested in checking out the first of its kind look at curation habits and activity? The full Curation Habits report is available for download here. Pawan Deshpande is the founder and CEO of HiveFire, Inc., where he oversees the company’s vision, management and pr... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    13. More Brands See Curation Value

      Explore Ragan Communications (Apr 10 2012) Social Media

      More Brands See Curation Value ... saying about it in tweets from customers, advocates, and other sources on a platform like Storify. Curation differs from its sibling—aggregation—although companies use both. Pawan Deshpande of HiveFire, maker of the Curata software used by McGladrey and other companies, says aggregation i... (Read Full Article)

      Mentions:   Huffington Post   New York   IBM

    14. Best Content Curation Based on Editorial Judgment, Some Original Content, Pictures

      Explore live-pr.com (Mar 12 2012) Marketing

      ...ording to a recent study from HiveFire, over half (56 percent) of B2B marketers now utilize content curation. More importantly,  HiveFire found that the exercise of editorial judgment is directly related to u......eased interest in how to utilize the strategy most efficiently to maximize marketing efforts," said Pawan Deshpande, CEO, HiveFire. "This data offers a glimpse into how our customers are using the tool, and reinforc... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   Content Curation

    15. HiveFire’s Report on Content Curation Explains the Right Balance for More Page Views

      Explore adotas.com (Mar 7 2012) Social Media

      ...nt was original posts had more page views. “For a lot of people that still don’t understand content curation, they think it’s just picking up third-party content,” Turcott said, but HiveFire CEO Pawan Deshpande pointed out, “Original content tends to get more click-throughs.” The report shows 17 percent more ... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Curation

    16. HiveFire’s Report on Content Curation Explains the Right Balance for More Page Views

      Explore adotas.com (Mar 7 2012) Social Media

      ...011, and analyzing which practices and strategies were most successful in engaging readers. Content curation is the process of both creating and linking to pertinent content on a B2B website, and HiveFire mak......tent creation, they think it’s just picking up third-party content,” Turcott said, but HiveFire CEO Pawan Deshpande pointed out, “Original content tends to get more click-throughs.” The report shows 17 percent more ... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Curation

    17. Curata Offers Free News Sites to SXSW Attendees

      Explore JVC @ BroadcastNewsroom.com (Feb 28 2012) Marketing , Search , Social Media

      Curata Offers Free News Sites to SXSW Attendees ...nline content marketing technology company HiveFire, Inc. today announced it will offer its content curation tool, Curata, free to brands that want to create custom sites with company and industry CAMBRIDGE, ...... much going on at SXSW, it is nearly impossible for anyone to stay in-the-know on everything," said Pawan Deshpande, CEO of HiveFire. "With the help of Curata, marketers have a great opportunity to make their compan... (Read Full Article)

      Mentions:   Cambridge   Austin   Texas

    18. Feeding the Content Beast

      Explore Curata on Content Curation (Feb 1 2012) Marketing

      Feeding the Content Beast Recently, we hosted a webinar titled Feeding Your Content Beast, featuring Pawan Deshpande from Curata and Rick Burnes from Hubspot. If you missed the webinar, take a moment and check it out...... than one variable then you'll have a difficult time figuring out what worked and what didn't. 3. Curation and Copyright.There were a few questions during the webinar about any issues posting content from o... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Curation

    19. Content curation is the wave of the future

      Explore Get Marketzing (Jan 25 2012) Marketing

      eContent Magazine defines content curation as the act of discovering, gathering, and presenting digital content that surrounds specific subjec......e future January 25, 2012 By mtdubois Leave a Comment Last week I had the pleasure of listening to Pawan Deshpande from HiveFive and Rick Burnes from Hubspot discuss best practices to feed the hungry content beast... (Read Full Article)

      Mentions:   American Marketing Association   Pawan Deshpande   Content Curation

    20. Pawan Deshpande on Curation Best Practices

      Explore langleynewmedia.com (Jan 18 2012) Marketing , Search , Social Media

      Pawan Deshpande on Curation Best Practices ...ust weeks away, we're kicking off the series ... or changes we'll see in the way people use content curation in the coming year? ... 3Q4 Pawan Deshpande: Curation best practices; balance hand-crafted with automation Tweet This is the first of our 3Q4 series feat... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Content Marketing

    21. HiveFire and Hubspot Experts to Reveal How Marketers Can Feed Their Content Beasts

      Explore MarketWatch (Jan 10 2012) Marketing

      ...rican Marketing Association (AMA) webinar on how marketers can use content marketing and content curation, the process of finding, organizing and sharing online content, HiveFire and Hubspot Experts to Re......nd real-world examples from known thought leaders in the content marketing industry, including: -- Pawan Deshpande, CEO and visionary of HiveFire. HiveFire's product, Curata, is an easy-to-use marketing solution fo... (Read Full Article)

      Mentions:   Cambridge   American Marketing Association   AMA

    22. Content May Be King, But Curation Is the Throne: How to Add Value with New Curation Services

      Explore Commpro.biz Blogs (Dec 21 2011)

      Content May Be King, But Curation Is the Throne: How to Add Value with New Curation Services ...d public relations, and over two times more popular than print, TV or radio advertising. Is Content Curation the New King? Five Ways to Add Value with New Curation Services By Pawan Deshpande, CEO, HiveFire Marketers are flocking to content marketing at a never-before-seen rate. In fact, ou... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    23. Content May Be King, But Curation Is the Throne

      Explore Commpro.biz Blogs (Dec 15 2011) Marketing , Search , Social Media

      Content May Be King, But Curation Is the Throne ...s where communications strategists with an understanding of it can play a critical role. Is Content Curation the New King? Five Ways to Add Value with New Curation Services By Pawan Deshpande, CEO, HiveFire Marketers are flocking to content marketing at a never-before-seen rate. In fact, ou... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    24. Content May Be King, But Curation Is the Throne

      Explore CommPRO.Biz (Dec 15 2011) Marketing , Social Media

      Content May Be King, But Curation Is the Throne ...vents and public relations, and over two times more popular than print, TV or radio advertising. By Pawan Deshpande, CEO, HiveFire Marketers are flocking to content marketing at a never-before-seen rate. In fact, ou......can communications professionals do to support marketers as they embrace this new approach? Content curation—the process of finding, organizing and sharing online content—is one of the easiest and most effect... (Read Full Article)

      Mentions:   Pawan Deshpande   Content Curation   Google Blog Search

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