1. Content Curation Marketing Today


  2. Articles mentioning both Pawan Deshpande and B2B marketing

    1-15 of 15

    1. HiveFire and Hubspot Experts to Reveal How Marketers Can Feed Their Content Beasts

      Explore MarketWatch (Jan 10 2012) Marketing

      ...' demands for information to make better purchasing decisions. What: According to HiveFire's recent B2B Marketing Trends 2011 Survey, generating or creating content is the biggest marketing challenge of over 15 pe......nd real-world examples from known thought leaders in the content marketing industry, including: -- Pawan Deshpande, CEO and visionary of HiveFire. HiveFire's product, Curata, is an easy-to-use marketing solution fo... (Read Full Article)

      Comment Mentions:   Cambridge   American Marketing Association   AMA

    2. Free Webinar on 1/19, Sign Up! "Top 10 Ways to Feed Your Content Beast" featuring Pawan Deshpande from HiveFire and Rick Burnes from Hubspot

      Explore Curata on Content Curation (Dec 29 2011) Marketing

      ...that registration is open for our upcoming free webinar Top 10 Ways to Feed Your Content Beast with Pawan Deshpande from HiveFire, Inc. and Rick Burnes from HubSpot. Time: 2pm EST on 1/19/12 Register: https:/......me: 2pm EST on 1/19/12 Register: https://cc.readytalk.com/r/tpcazp3m5c6p Topic: Old school B2B marketing can be summed up in three words - sell, sell, sell. Something remarkable then happened ... (Read Full Article)

      Comment Mentions:   Pawan Deshpande   HiveFire   Content Marketing

    3. Curation: How to Act on This Not-So-Overlooked Content Marketing Opportunity

      Explore langleynewmedia.com (Dec 5 2011) Marketing

      Curation: How to Act on This Not-So-Overlooked Content Marketing Opportunity Last month, HiveFire unveiled the findings of its 2011 B2B Marketing Trends Survey. Marketers, media and influencers alike immediately took notice of one of the key fi......y. Curation: How to Act on This Not-So-Overlooked Content Marketing Opportunity Tweet Guest post by Pawan Deshpande, CEO HiveFire, Inc. Pawan is a presenter at the 2nd Annual Content Marketing Retreat. Content Marke... (Read Full Article)

      Comment Mentions:   Pawan Deshpande   HiveFire   Content Curation

    4. Survey: ‘Content marketing’ beats PR and SEO in B2B world

      Explore PR Daily News (Oct 27 2011)

      Survey: ‘Content marketing’ beats PR and SEO in B2B world ...said they dedicate less than a third of their budgets to such marketing expenditures.” HiveFire CEO Pawan Deshpande explains what it all means in a press release: “B2B marketing as we've known it will never be the same. The future of marketing is not about selling so much as i... (Read Full Article)

      Comment Mentions:   SEO   Pawan Deshpande   Content Marketing

    5. HiveFire Study Finds Content Marketing is Driving Majority of B2B Marketing Strategies

      Explore Curata (Oct 12 2011)

      HiveFire Study Finds Content Marketing is Driving Majority of B2B Marketing Strategies ... likely due to content curation tools and newly-established best practices streamlining processes. "B2B marketing as we've known it will never be the same," said Pawan Deshpande, CEO, HiveFire. "The future of marketing is not about selling so much as it is about engaging. This... (Read Full Article)

      Comment Mentions:   Cambridge   Pawan Deshpande   HiveFire

    6. B2B marketers moving toward online content strategies ...

      Explore techjournalsouth.com (Oct 12 2011) Marketing

      B2B marketers moving toward online content strategies ... ... likely due to content curation tools and newly-established best practices streamlining processes. “B2B marketing as we’ve known it will never be the same,” said Pawan Deshpande, CEO, HiveFire. “The future of marketing is not about selling so much as it is about engaging. This... (Read Full Article)

      Comment Mentions:   Washington   Pawan Deshpande   HiveFire

    7. HiveFire Study Finds Content Marketing Is Driving Majority of B2B Marketing ...

      Explore MarketWatch (Oct 12 2011) Marketing

      ...rs (74 percent) said content curation is successfully driving results. Other key findings include: "B2B marketing as we've known it will never be the same," said Pawan Deshpande, CEO, HiveFire. "The future of marketing is not about selling so much as it is about engaging. This... (Read Full Article)

      Comment Mentions:   Cambridge   Pawan Deshpande   HiveFire

    8. HiveFire CEO to Help Marketers Understand and Implement Content Curation at Content Marketing World

      Explore MarketWatch (Aug 30 2011) Marketing

      HiveFire, Inc., an online content marketing technology company, today announced that CEO Pawan Deshpande will lead an informative session at Content Marketing World, taking place Sept. 6-8 in Cleveland, O......hing thought leadership, improving SEO and increasing brand visibility. Findings From Company's B2B Marketing Trends Survey Will Be Unveiled at Event CAMBRIDGE, MA, Aug 30, 2011 (MARKETWIRE via COMTEX) -- Hive... (Read Full Article)

      Comment Mentions:   Cambridge   David Meerman Scott   Pawan Deshpande

    9. Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum

      Explore Curata on Content Curation (Jun 17 2011) Marketing

      Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum On Wednesday our CEO, Pawan Deshpande, spoke on a panel at MarketingProf’s B2B Forum, the high-profile B2B marketing conference that took place this week at The Boston Park Plaza Hotel.  Accompanying Pawan on the pan... (Read Full Article)

      Comment Mentions:   RSS   Boston   Pawan Deshpande

    10. Patricia Seybold Group - HiveFire’s Curata Platform for B2B Content Curation

      Explore Patricia Seybold Group (May 6 2011)

      Patricia Seybold Group - HiveFire’s Curata Platform for B2B Content Curation ...n data available to the marketing automation or CRM system. OVERVIEW OF HIVEFIRE Company Background Pawan Deshpande and Kevin Chevalier, both with Masters of Engineering in Computer Science from MIT, founded HiveFir......volved in configuration or changes. Curata focuses on making the marketer more productive. Curata’s B2B marketing customers spend, on average, only about 19 minutes a day on content curation using the Curata platf... (Read Full Article)

      Comment Mentions:   RSS   Novell   Pawan Deshpande

    11. HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO

      Explore Marketwire (Nov 2 2010) Marketing , Search

      ...nt Marketing Strategy HiveFire CEO to Educate Marketers on Implementing Content Curation to Improve B2B Marketing and SEO CAMBRIDGE, MA--(Marketwire - November 2, 2010) - As part of its ongoing programming to help......wareness online, HiveFire, an online content marketing technology company, today announced that CEO Pawan Deshpande will lead major upcoming educational events on the topic of content curation. Taking place online a... (Read Full Article)

      Comment Mentions:   Marketwire   SEO   Cambridge

    12. Why Social Curation fails for B2B Marketing - Curation Models Part I

      Explore HiveFire on Content Curation (Jul 29 2010)

      Why Social Curation fails for B2B Marketing - Curation Models Part I ...of IdeaStorm as a part of their offering. Over the past few years, I have heard the desire of many B2B marketing executives express their desire for such a brand community.  The bad news is that for most B2B spac... (Read Full Article)

      Comment Mentions:   Digg   Pawan Deshpande   Content Curation

    13. 6 Reasons why Content Curation Tools may NOT be for you

      Explore HiveFire on Content Curation (Jun 25 2010)

      6 Reasons why Content Curation Tools may NOT be for you ...te broader to focus on Content Curation for Marketing as a whole independent of if it’s a part of a B2B marketing strategy or not.3.    You are unwilling to include competitor content.  If you are unwilling to cur... (Read Full Article)

      Comment Mentions:   Pawan Deshpande   Content Curation   Content Marketing

    14. HiveFire Smelts Aggregation and Publication for B2B Marketers = Content Curation Marketing

      Explore adotas.com (Jun 21 2010) Marketing

      HiveFire Smelts Aggregation and Publication for B2B Marketers = Content Curation Marketing ... aggregator and web publisher, HiveFire is publicly introducing Curata. The cloud-based platform is B2B marketing tool for aggregating content on specific topics relevant to potential customers. ADOTAS – “The chal......omers. ADOTAS – “The challenge our customers struggle with is content marketing,” says HiveFire CEO Pawan Deshpande. “How do you produce and distribute content on a regular basis that’s relevant to prospects, as a w... (Read Full Article)

      Comment Mentions:   Pawan Deshpande   Content Marketing   B2B marketing

    15. Online Content Curation: The Key To Building Visibility, Authority by @robingood

      Explore Professional Online Publishing (Apr 1 2010) Marketing , Search , Social Media

      Online Content Curation: The Key To Building Visibility, Authority by @robingood ...alue of content curation. However, it's one more task you need to add to the already complex job of B2B marketing. This is why you need to automate the process. There is simply too much content for even the smarte......eters can identify, gather, and share information relevant to their prospects. About HiveFire About Pawan Deshpande About Taariq Lewis Taariq Lewis is the director of sales and marketing of ... (Read Full Article)

      Comment Mentions:   Huffington Post   Rohit Bhargava   Robert Scoble

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