1. Content Curation Marketing Today


  2. Articles mentioning both IBM and Curation

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    1. "Curation is Everyone's Game Now," in B2B Marketing

      Explore Social Media Today (Apr 25 2012)

      Curation is everyone’s game now.  Whether it’s the company that wants to emulate IBM’s Smarter Planet or the mid-size company that is using something like Curata, companies who sell bu... (Read Full Article)

      Mentions:   IBM   Curation   B2B marketing

    2. "Big Data" Analysis Will Aid Marketing

      Explore GigaOM (Apr 24 2012)

      One oft-mentioned advantage of content curation is that it helps drive better search engine rankings. Of course, that is a hoped-for proxy for dire......the past year. That’s why it’s a heavy Hadoop user and keep strategic relationships with Amazon and IBM around cloud resources. It’s also why MarketShare hires the best and brightest engineers and data s... (Read Full Article)

      Mentions:   Amazon   Los Angeles   IBM

    3. Thought Leadership Style Hinges on Organizational Values, Leadership

      Explore Curata on Content Curation (Apr 23 2012)

      ... a typical reason any larger business-to-business marketer engaged in content marketing and content curation, and that effort can take a number of forms. Thought leadership” is a typical reason any larger bu......ues of the organisation,” says Badings. “Think of DuPont and its long-term focus on sustainability, IBM’s Smarter Planet, BMW’s Activate the Future, Dove’s campaign for Real Beauty, Booz & Company’s Inno... (Read Full Article)

      Mentions:   IBM   Content Curation   Content Marketing

    4. IBM Uses Content Curation for Internal Communications

      Explore Forbes.com (Apr 19 2012)

      IBM Uses Content Curation for Internal Communications ... for you know, coms professionals to think about. One of them I think a lot about is this notion of curation.” At IBM, the voice of the company is increasingly coming from the intranet, known internally as W3. W3 has ... (Read Full Article)

      Mentions:   New York   IBM   Content Curation

    5. More Brands See Curation Value

      Explore Ragan Communications (Apr 10 2012) Social Media

      More Brands See Curation Value ...ctly to a media company's website or app." Brands such as Verne Global's Green Data Center News use curation to create thought leadership in their industry. IBM and American Electric Power curate content on their intranets. Curation can also include quicker efforts centered around a single product, Holtz says. For example, a compa... (Read Full Article)

      Mentions:   Huffington Post   New York   IBM

    6. IBM Exec Talks about Content Curation for IBM Intranet

      Explore Curata on Content Curation (Apr 2 2012) Marketing

      IBM's Ben Edwards discusses how corporate communicator's new role—as content curators—is key to maintai... (Read Full Article)

      Mentions:   IBM   Content Curation   Curation

    7. Brands Want Content Curator Jobs

      Explore Digiday (Jan 27 2012)

      Brands Want Content Curator Jobs ...icles from all sorts of publications and push them out to their followers. For example, look at IBM’s Tumblr, A Smarter Planet, which is a stream of curated content focused on areas of Big Blu......cies. Or there’s American Express’ Open Forum Tumblr (yes, Tumblr is apparently a good platform for curation) that has cultivated a business community online by providing relevant tools and information to hel... (Read Full Article)

      Mentions:   IBM   American Express   Curation

    8. How IBM Thinks About Content Curation

      Explore HR Communication (Jan 12 2012) Marketing

      How IBM Thinks About Content Curation IBM's Ben Edwards discusses how its corporate communicators are using content curation, and how those activities are key to maintaining the company's intranet, and its value.  In this sh... (Read Full Article)

      Mentions:   IBM   Content Curation   Curation

    9. Content curation on the social intranet

      Explore intranetblog.com (Sep 28 2011) Search , Social Media

      Content curation on the social intranet ...hel on Social Media Today (Marketers, Keep Your Hands Off of Your Company’s Brand Journalism). Free curation software worth looking at: * Storify * POPURLS * Scoop.it For additional online examples, see IBM’s “A Smarter Planet” and the portal created by Purina. (Read Full Article)

      Mentions:   IBM   Clay Shirky   Content Curation

    10. Putting Lessons Learned from Content Curation to Work in the Enterprise

      Explore cmswire.com (Jun 6 2011)

      Putting Lessons Learned from Content Curation to Work in the Enterprise ...component of the future of journalism. ... While CMSWire and others have been talking about content curation for a while, it has increasingly been coming up in the context of its use as a necessary component ......out the world’s future. Frank Boermeester, a research psychologist and content innovator, says that IBM’s Smarter Planet initiative So what does it do? The Smarter Planet Initiative aims to present a ser... (Read Full Article)

      Mentions:   IBM   Content Curation   Curation

    11. Content Curation And Value: The Business Of Context

      Explore Professional Online Publishing (Dec 1 2010) Search

      ...value of curated content? Does it live in the content itself or does it live in the context, in the curation of the content - the commentary, the opinion pieces, the conversations that the content itself gene......content and that is where it stops". Maybe I give away my content but now I am asked to consult for IBM because somebody at IBM read my resources and the found my input ... (Read Full Article)

      Mentions:   Robin Good   IBM   Stephen Downes

    12. 3 Thoughts on the Future of Online Marketing

      Explore Ad Sense Profit Machine (Nov 17 2010) Marketing , Search , Social Media

      Content Curation – The sheer volume of content out there now is overwhelming with social publishing platforms online...... Josh Bernoff and on and on. The event is free and run by the folks at ThoughtLead and sponsored by IBM. (Read Full Article)

      Mentions:   Rohit Bhargava   IBM   David Meerman Scott

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