1. Content Curation Marketing Today


  2. Articles mentioning both Content Marketing and Content Curation

    1-24 of 245 // 1 2 3 4 ... 9 10 11 »

    1. Welcoming The Huffington Post to the Content Marketing Club

      Explore Curata on Content Curation (22 hours, 37 min ago) Marketing

      ... the whopping 95 percent of marketers that had curated content in the past six months in our recent Content Curation Adoption Survey. Now, so, too, does The Huffington Post. Welcome to the content marketing club! The latest word on the street (and in AdAge) is that The Huffington Post is now working with ... (Read Full Article)

      Mentions:   Huffington Post   Content Curation   Content Marketing

    2. How Content Curation Gets Done is Really Important

      Explore The Content Marketing Software Platform (May 20 2012) Marketing

      How Content Curation Gets Done is Really Important ...se? If they do, curating someone else's content is a great way to do it. Appropriately integrated, content curation can provide value as part of a content marketing strategy. The key word is appropriately, because the majority of curation programs I see do no... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    3. Content Curation is Easier, Not Necessarily "Easy"

      Explore Copy Clique (May 18 2012) Marketing , Social Media

      Content Curation is Easier, Not Necessarily "Easy" ...gh Google or the usual social media search boxes. There are a few sites I use when curating What Is Content Marketing? You may be familiar with these cool search tools. If not, you might like them. Use them to start d......at, read the guidelines that Guillaume Decugis, founder of Scoop.it, left in a recent comment about content curation on CopyClique. Quick Content Curation Tools Luckily, the Internet ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    4. Amazon Launching its Own Content Sites

      Explore The Daily (May 14 2012)

      ...the others will cover geek culture and digital photography apps. That shows how Amazon plans to use content marketing as a key part of its commerce model. In principle, that is the same reason business-to-business bra......y part of its commerce model. In principle, that is the same reason business-to-business brands use content curation.  Amazon wants to test a website similar to Engadget and Gizmodo, populated with unbiased reviews t... (Read Full Article)

      Mentions:   Amazon   Content Curation   Content Marketing

    5. Magazines Often Have Used a Curation Approach, Something We Can Learn From

      Explore Alberta Magazines (May 12 2012)

      ...," the concept of mixing internally-created and externally sourced material is at the heart of many content marketing efforts, as well as for most good content curation implementations.  (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    6. Social Media Top Channel for Sharing Curated Content

      Explore MarketingProfs (May 7 2012) Marketing , Social Media

      Social Media Top Channel for Sharing Curated Content ...for Sharing Curated Content Published on May 7, 2012 Tags: Blogging, Brand Awareness, Content, Content Marketing, Research Summaries, SEO, Social Media, Social Networking, Thought Leadership Tweet Pin It Email Content curation is everywhere: 95% of surveyed marketers say they have curated content in the past six months (i.e.... (Read Full Article)

      Mentions:   Social Media   RSS   SEO

    7. Content Curation Does Not Drive Traffic to Competitors!

      Explore B2B Inbound Online (May 7 2012) Marketing , Social Media

      ...e Impacts on Business-to-Business Social Media Marketing 38 minutes ago 0 Posted in: B2B Marketing, Content Marketing, Social Media At the beginning of 2012 I began to notice the phrase, “content curation.” I liked the phrase and incorporated it into my vocabulary, even though I had pretty much written ... (Read Full Article)

      Mentions:   ROI   Social Media Marketing   Content Curation

    8. Should Content Curation Use Personae and Customize for Verticals? If so, How Much?

      Explore Curata on Content Curation (May 2 2012)

      ...all in an English language context. Practical measures can help, but some might argue that most B2B content curation or content marketing efforts will have to simplify. In principle, great content is built on targeting to specific person... (Read Full Article)

      Mentions:   SAP   Oracle   Content Curation

    9. HiveFire eBook Wins Killer Content Award :: Target-Info.com

      Explore Target (Apr 28 2012) Marketing

      ...com/resources. About HiveFire, Inc. HiveFire provides easy-to-use marketing web-based solutions for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly find, organize and share content on specif... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   Manhattan

    10. 5 Steps Brands Can Take to Tell Better Stories

      Explore CMO.com (Apr 27 2012)

      "Storytelling" as a thought leadership or content marketing or content curation activity is not easy. Aside from issues related to the narrative form, there are organizational iss... (Read Full Article)

      Mentions:   Pawan Deshpande   Joe Pulizzi   Content Curation

    11. HiveFire CEO at Content Marketing Conference

      Explore Technology Magazine (Apr 26 2012) Marketing

      ...for a 30-day free trial. About HiveFire, Inc. HiveFire provides easy-to-use marketing solutions for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly find, organize and share content on specif... (Read Full Article)

      Mentions:   Marketwire   Cambridge   Pawan Deshpande

    12. HiveFire CEO to Help Marketers Feed Their Content Beasts at Open Dialogue's Content Marketing Conference

      Explore Marketwire (Apr 24 2012) Marketing

      ...for a 30-day free trial. About HiveFire, Inc. HiveFire provides easy-to-use marketing solutions for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly find, organize and share content on specif... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   HiveFire

    13. HiveFire Appoints Bivha Singh to Vice President of Product Management

      Explore Home | SYS-CON MEDIA (Apr 24 2012) Marketing

      ...rd to working with her." About HiveFire, Inc. HiveFire provides easy-to-use marketing solutions for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly find, organize and share content on specif... (Read Full Article)

      Mentions:   Cambridge   Japan   Pawan Deshpande

    14. Thought Leadership Style Hinges on Organizational Values, Leadership

      Explore Curata on Content Curation (Apr 23 2012)

      Thought leadership” is a typical reason any larger business-to-business marketer engaged in content marketing and content curation, and that effort can take a number of forms. Thought leadership” is a typical reason any larger bu... (Read Full Article)

      Mentions:   IBM   Content Curation   Content Marketing

    15. "Why" to Use Content Curation Not Such a Big Question These Days; "How" is the Bigger Issue

      Explore Futurelab (Apr 23 2012)

      Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of co... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    16. All Content is Not Created Equal

      Explore Futurelab (Apr 23 2012)

      All Content is Not Created Equal Content curation, like content creation, requires lots of focus, says Joe Pulizzi, Content Marketing Institute founder. "First of all you have to focus on it like it’s part of your core business and c... (Read Full Article)

      Mentions:   Joe Pulizzi   Content Curation   Content Marketing

    17. Slideshare Seems to be a Growing B2B Content Curation Channel

      Explore All Posts (Apr 23 2012)

      ...it is difficult for successful efforts to be delivered by a brand. Here's a graphical collection of content marketing infographics that illustrate the theory and practice of content marketing. Slideshare usage illustrates one channel and media format that seems to be growing in the B2B content curation practice.  (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    18. Content Curation: Don't Overthink It

      Explore thecustomercollective.com (Apr 23 2012)

      "Sometimes I think content marketing can be made so convoluted and complex that it's nearly impossible to execute," says Ardeth Albee, a......spreadsheets and diagrams and lists of things you must do that make my head hurt." Don't over-think content curation.  Don't forget to consider calls to action. What do you want them to do after engaging with the con... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    19. 10 Rules of Lead Generation

      Explore LEADership by Louis Foong (Apr 19 2012)

      10 Rules of Lead Generation ...icing benchmarks. At that point, potential leads already have pre-qualified themselves. The role of content marketing and content curation is to position firms early in the investigation.  10 Rules of Lead Generation Proven Steps for B2B ... (Read Full Article)

      Mentions:   CRM   Content Curation   Content Marketing

    20. Winning The SEO Battle Through Content Curation

      Explore Forbes.com (Apr 18 2012) Marketing , Search

      Winning The SEO Battle Through Content Curation ... that come out on top, argues Hivefire CEO Pawan Deshpande. The reason is that content creation and content curation offer advantages for SEO.  Guest post written by Pawan Deshpande Pawan Deshpande is CEO of HiveFire...... allow for both curation and original content, however, are imperative for the SEO success formula. Content Marketing Institute Editor Gary Kim puts it in basic terms. “You won’t be successful if all you do ... (Read Full Article)

      Mentions:   SEO   Pawan Deshpande   Content Curation

    21. How Openview Partners Approaches Curation

      Explore Business 2 Community (Apr 12 2012) Social Media

      How Openview Partners Approaches Curation ...s to doing curation yourself and posting directly to your company’s website. For more on enterprise content curation tools, see this great post by Susan McKittrick at the Content Marketing Institute. Robin Good has a lot of interesting things to say regarding the importance of your visua... (Read Full Article)

      Mentions:   Robin Good   RSS   Content Curation

    22. Paid Media Flat, Owned and Earned Media Spending Growing Faster than GDP

      Explore Curata on Content Curation (Apr 12 2012)

      ...t in spending priorities away from paid media to both earned and owned media. Put another way, both content marketing and content curation could be direct beneficiaries of higher spending by marketers. Total US advertising expenditures ed... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    23. B2B Content Curation Habits and Activity

      Explore CommPRO.Biz (Apr 11 2012) Marketing , Social Media

      B2B Content Curation Habits and Activity ...sults from our B2B Marketing Trends survey and found that 82 percent of marketers are incorporating content curation – the process of finding, organizing, and sharing online content – as part of their overall content marketing strategy. (Click through to this recent post titled “Content May Be King” for more content curation definitions and trends.) The fact that this represents a notable increase (up from 48 percent) from... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    24. Business Publisher Moves Illustrate Growing Content Marketing, Content Curation Trends

      Explore Curata on Content Curation (Apr 11 2012) Marketing

      ...moves by business-to-business marketing companies illustrates how the “brands as publishers” trend (content marketing) and content curation approach make more sense for business-to-business brands.1105 Media's Enterprise Computing Group, f... (Read Full Article)

      Mentions:   Dell   IDG   Content Curation

    25. 1-24 of 245 // 1 2 3 4 ... 9 10 11 »