Why Your Messaging Guide is More Important Than Ever

Explore Marketing Trenches (May 16 2012)

Your "messaging guide" should drive your content marketing, whether it’s website copy, blog posts, eBooks, white papers, webinars, videos and a host of other formats.  Why Your Message is Mor......st of other formats.  Why Your Message is More Important Now Than Ever Posted in Content Marketing, Marketing Strategy | 0 Comments 5/16/12 WP Greet Box icon Hello there! If you are new here, you might want to ... (Read Full Article)

Comment Mentions:   PowerPoint   Content Marketing   Blog

5 Tips to Boost Your Content Strategy

Explore Website Content Made Simple (May 4 2012)

... avoiding you, go after them by reading or watching: And remember: reuse, reuse, reuse. This week’s blog posts can easily become a webinar, a white paper, or a podcast. Optimize for Search This should be ... (Read Full Article)

Comment Mentions:   Curation   Blog   Lead Nurturing

How a Small VC's Commitment to Content Made a BIG Difference

Explore Internet Marketing Blog (Apr 12 2012)

...zi and Barrett argued that content, which you can think of as a component of a well-rounded inbound marketing strategy, would change the way businesses communicate with their buyers, breaking down the barriers put up b...... service. Viewing Value Newsletter: A collection of the best content published on our Labs site and blog that we distribute to more than 11,000 entrepreneurs every week. Our collective inbound marketing... (Read Full Article)

Comment Mentions:   Newt Barrett   Joe Pulizzi   inbound marketing

Content Curation Beyond Thought Leadership

Explore OpenView Venture Partners (Mar 28 2012) Marketing

...unity to improve seqrch rankings, over time, driving more visitors to a company’s website. OpenView Blog Subscribe to RSS Email Updates Sign-up Search ____________________ * Product * Customers * Sales & ......The Case for Content Curation Mar 28, 2012 by Jonathan Crowe – content curation, content marketing, marketing strategy, SEO Curation-ism, Part 1: The Case for Content Curation By this point, content curation is a widel... (Read Full Article)

Comment Mentions:   Content Curation   Content Marketing   Curation

Share your thoughts in our survey, and win the New iPad!

Explore Curata on Content Curation (Mar 21 2012)

Share your thoughts - Have you ever emailed someone a blog post? A news clipping? A link to the article? How important is creating new content in your marketing strategy? We'd love to hear your thoughts and more! It won't take more than 3 minutes of your time and all q... (Read Full Article)

Comment Mentions:   Blog   Marketing Strategy

Expert Predictions for Content Marketing 2015

Explore contentmarketinginstitute.com (Feb 24 2012) Marketing , Social Media

...rnoon?” Answer: Use a “swarm badge” on FourSquare. AJ Bombers doesn’t have time to create beautiful blog posts, so its digital center is FourSquare. Many marketers think of a content marketing strategy as blogging or video, but it can be as simple as Twitter and FourSquare. James GrossCo-FounderPerc... (Read Full Article)

Comment Mentions:   ABC   Asia   New York Times

Content Curation the Top B2B Marketing Tool?

Explore Toronto Internet Sales and Marketing (Feb 17 2012) Marketing

Comment Mentions:   URL   Content Curation   Content Marketing

Better SEO Ranking is One Reason to Curate Content

Explore Senay Johnson (Jan 18 2012) Marketing , Search , Social Media

...uration | Increasing Your SEO Rankings Jan 18, 2012 // by Senay // Small Business Marketing Blog, Small Business Marketing Tactics, Social Media // No Comments 5 Easy Steps to Content Curation |......social media. With today’s focus on inbound marketing, it is a critical part of both your brand and marketing strategy. For branding, providing relevant content sets you up as a thought leader and industry expert. It e... (Read Full Article)

Comment Mentions:   inbound marketing   Content Curation   Curation

8 Reasons You'll Get Buried Alive Without Quality Content

Explore Internet Marketing Blog (Jan 2 2012) Marketing , Search , Social Media

...vide some reasons why quality is so important. Perhaps that way, you can truly kick-start your 2012 marketing strategy with some inspiration to get your business blogging into full swing. On last week's episode of The ......r industry. You recognize that others have valid input. This also means you should contribute guest blog posts to other industry thought leaders' blogs. By making yourself available to convey your ideas t... (Read Full Article)

Comment Mentions:   SEO   URL   inbound marketing

Content Curation – Auto-Blogging or Something More?

Explore De-Seo | (Dec 27 2011) Search

Comment Mentions:   AOL   Arianna Huffington   Content Curation

6 Tips For A Killer Content Marketing Plan

Explore Website Content Made Simple (Oct 10 2011) Marketing , Search , Social Media

... just perform a Google search for “[your niche] + forum” and you will have no problems. #4 – Your blog isn’t a one person show A lot of business owners and executives think that they are the only peop......business owners and executives think that they are the only people that can contribute to a content marketing strategy; this is a mistake. It is a mistake because i the amount of ... (Read Full Article)

Comment Mentions:   Content Marketing   Blog   Marketing Strategy

Why It's Time For Real Time Content Marketing

Explore Website Content Made Simple (Sep 26 2011) Search , Social Media

...eting Is Not Working For You * 10 Powerful Tools for the Busy Content Curator * 5 Ways to Grow your Blog Naturally * The 5-Step Content Plan For Blog Writing * Is a Blog Writing Service Right For You? * 6 Steps to Effective Search Engine Optimization * So, How’s that C... (Read Full Article)

Comment Mentions:   America   David Meerman Scott   Content Marketing

5 Essential Tips For Local Search Marketing

Explore Website Content Made Simple (Aug 22 2011) Search

...es in the United States during June 2010 alone at 3.28 billion!  You don't want to miss out on this marketing strategy. Here are five tips for ensuring that potential customers find your business when they do a local s......rth it. Make Sure You Have a (Good) Website Alright, that's sort of a joke.  If you're reading this blog, you probably have a website.  But ... (Read Full Article)

Comment Mentions:   Blog   Marketing Strategy

Are You Curating Yet?!?

Explore OpenView Venture Partners (Mar 7 2011) Marketing , Search

Boost your Content Marketing Strategy with Content Curation NOW ... Answering these questions will ensure that any content you curate wil......on NOW ... Answering these questions will ensure that any content you curate will be consumed by ...blog.openviewpartners.com/blog/the.../are-you-curating-yet Are You Curating Yet?!? Monday, March 7, 2011 by Amanda Maksymiw Boost ... (Read Full Article)

Comment Mentions:   RSS   Pawan Deshpande   Content Curation

Content Curation Marketing Articles May 17-21 2010 from @pr2020. This is an excellent list of insights.

Explore Inbound Marketing Agency (May 21 2010) Marketing , Search , Social Media

...oday, we offer our readers a roundup of the week’s best (however, completely subjectively selected) blog posts and articles on the broad topic of marketing in today’s online world. The specific topics we’...... * Search Marketing * Social Media * Content Marketing * Public Relations * Marketing Strategy * Innovation Brand Marketing Web Development Search Marketing Social Media Content Marketing P... (Read Full Article)

Comment Mentions:   Mashable   Social Media   Content Curation

The Foundation of your Content Marketing Pyramid: Content Curation

Explore HiveFire on Content Curation (May 18 2010)

... have been focusing on how you can leverage your existing content towards building out your content marketing strategy. For example, you can take an eBook and slice it into twenty blog posts.  Or you could do the inverse and fuse twenty blog posts into an eBook.  Or if you're really aggressive, you can take it a step further and turn your ... (Read Full Article)

Comment Mentions:   Content Curation   Content Marketing   Curation

Content Curation: Bringing Order to Information Overload

Explore Inbound Marketing Agency (Apr 8 2010) Marketing , Search , Social Media

...tablish thought leadership? Are you currently implementing content curation as part of your content marketing strategy? ... Rohit Bhargava defines a content curator as someone who continually finds, groups, organizes a...... and author of What Would Google Do?, has talked at length about the journalist as a curator on his blog BuzzMachine. He believes that curation is a way in which journalists can provide additional value t... (Read Full Article)

Comment Mentions:   Huffington Post   Steve Rosenbaum   Mashable

Twitter insights from SXSW 2010 « Writing For Digital

Explore Writing For Digital (Mar 18 2010) Social Media

...ds to intelligent content curation. In so doing, content strategy becomes the heart of social media marketing strategy. Writing For Digital The companion blog for the book Audience, Relevance, and Search by James Mathewson, Frank Donatone and Cynthia Fishel ... (Read Full Article)

Comment Mentions:   Huffington Post   Steve Rosenbaum   Social Media