1. Content Curation Marketing Today


  2. Articles mentioning both B2B marketing and Content Marketing

    1-24 of 39 // 1 2 »

    1. Content Curation Does Not Drive Traffic to Competitors!

      Explore B2B Inbound Online (May 7 2012) Marketing , Social Media

      ...and Its Positive Impacts on Business-to-Business Social Media Marketing 38 minutes ago 0 Posted in: B2B Marketing, Content Marketing, Social Media At the beginning of 2012 I began to notice the phrase, “content curation.” I liked th... (Read Full Article)

      Mentions:   ROI   Social Media Marketing   Content Curation

    2. Should Content Curation Use Personae and Customize for Verticals? If so, How Much?

      Explore Curata on Content Curation (May 2 2012)

      Content curation is a way of using content marketing, which in turn is a way to gain thought leadership and cement relationships with a variety of buyin......cles for some key business verticals. That is the approach Oracle takes, for example. But not every B2B marketing department will have the resources to do that. With the exception of content that is “highly techni... (Read Full Article)

      Mentions:   SAP   Oracle   Content Curation

    3. "Why" to Use Content Curation Not Such a Big Question These Days; "How" is the Bigger Issue

      Explore Futurelab (Apr 23 2012)

      Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is wo... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    4. 10 Rules of Lead Generation

      Explore LEADership by Louis Foong (Apr 19 2012)

      10 Rules of Lead Generation ...icing benchmarks. At that point, potential leads already have pre-qualified themselves. The role of content marketing and content curation is to position firms early in the investigation.  10 Rules of Lead Generation ......ed for B2C, some have worked in the B2B space; know that there is a difference and engage in proven B2B marketing activities. These are just my top 10 “rules”. Would love to hear what has worked for ... (Read Full Article)

      Mentions:   CRM   Content Curation   Content Marketing

    5. B2B Content Curation Habits and Activity

      Explore CommPRO.Biz (Apr 11 2012) Marketing , Social Media

      B2B Content Curation Habits and Activity ... By Pawan Deshpande, CEO, HiveFire Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey and found that 82 percent of marketers are incorporating content curation – the proce......uration – the process of finding, organizing, and sharing online content – as part of their overall content marketing strategy. (Click through to this recent post titled “Content May Be King” for more content curation... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    6. Technology Will Be Applied to Content Curation in 2012

      Explore Curata on Content Curation (Mar 6 2012) Marketing

      ...rement to justify marketing spend by demonstrating return on investment is simply a requirement for B2B marketing executives. Hence the heightened emphasis on analytics. But Ernst also says sales automation tools ......cus on a few key themes, so content marketers will take a more structured and sustained approach to content marketing. As the developing adage suggests, “marketers will act more like publishers.”If thought leadership ... (Read Full Article)

      Mentions:   Forrester Research   Content Curation   Content Marketing

    7. Content Curation the Top B2B Marketing Tool?

      Explore Toronto Internet Sales and Marketing (Feb 17 2012) Marketing

      Many companies are starting to realize that content marketing is the future of B2B marketing.  Content marketing is changing the way B2B marketers work.  In fact, content marketing is now the most used marketing strategy for B2B companies.  However, what about the practice of con... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    8. Content Marketing is King: Are You in the 82?

      Explore Exec Digital (Feb 10 2012) Marketing

      Traditional B2B marketing is now being replaced by a more preferred tool for today's marketers: Content Marketing. 82% of B2B marketers are now using content marketing as a strategy in their marketing programs, according to HiveFire, Inc., an online marketing technol... (Read Full Article)

      Mentions:   HiveFire   Content Marketing   B2B marketing

    9. Are You a Content Curator? 5 Great Tools for Content Curation and Sharing

      Explore Business 2 Community (Feb 2 2012) Marketing , Social Media

      Are You a Content Curator? 5 Great Tools for Content Curation and Sharing ...e to admit, before reading these posts, I wasn’t quite sure what exactly it was. I am familiar with content marketing and have found it to be an excellent marketing tool both for Marketri and our clients, so I figured......e easy to use place. I check our Google Reader every morning for the latest news and blog posts on B2B marketing topics, then I pick the most interesting ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    10. HiveFire and Hubspot Experts to Reveal How Marketers Can Feed Their Content Beasts

      Explore MarketWatch (Jan 10 2012) Marketing

      Upcoming AMA Webinar: HiveFire, Inc., an online content marketing technology company, today announced it will host an upcoming American Marketing Association (AMA) w......' demands for information to make better purchasing decisions. What: According to HiveFire's recent B2B Marketing Trends 2011 Survey, generating or creating content is the biggest marketing challenge of over 15 pe... (Read Full Article)

      Mentions:   Cambridge   American Marketing Association   AMA

    11. Free Webinar on 1/19, Sign Up! "Top 10 Ways to Feed Your Content Beast" featuring Pawan Deshpande from HiveFire and Rick Burnes from Hubspot

      Explore Curata on Content Curation (Dec 29 2011) Marketing

      ...me: 2pm EST on 1/19/12 Register: https://cc.readytalk.com/r/tpcazp3m5c6p Topic: Old school B2B marketing can be summed up in three words - sell, sell, sell. Something remarkable then happened – your prosp......prioritized as fire drills. “Marketing emergencies” and other realities get in the way.Presented by content marketing thought leaders, Pawan Deshpande (HiveFire) and Rick Burnes (Hubspot), this webinar will give you t... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Marketing

    12. Content - 2012 Content Marketing Benchmarks, Budgets, and Trends

      Explore MarketingProfs (Dec 7 2011)

      Content - 2012 Content Marketing Benchmarks, Budgets, and Trends ...as a form of marketing in 2011 (that's the same proportion as in 2010), according to a study by the Content Marketing Institute and MarketingProfs. Moreover, those marketers say they employ on average eight separate content marketing tactics to achieve their marketing goals. Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they've used content as a form of market... (Read Full Article)

      Mentions:   Content Marketing   B2B marketing   Content Marketing Institute

    13. Curation: How to Act on This Not-So-Overlooked Content Marketing Opportunity

      Explore langleynewmedia.com (Dec 5 2011) Marketing

      Curation: How to Act on This Not-So-Overlooked Content Marketing Opportunity Last month, HiveFire unveiled the findings of its 2011 B2B Marketing Trends Survey. Marketers, media and influencers alike immediately took notice of one of the key fi......ncers alike immediately took notice of one of the key findings: 82 percent of B2B marketers now use content marketing, outpacing traditional tactics like search marketing, events, public relations and even print, TV o... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    14. Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

      Explore Seo Strategy Blog (Dec 3 2011) Marketing , Social Media

      Many companies are starting to realize that content marketing is the future of B2B marketing. Content marketing is changing the way B2B marketers work. In fact, content marketing is now the most used marketing strategy for B2B companies. however, what about the practice of con... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    15. Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

      Explore Business 2 Community (Nov 24 2011) Marketing

      Is Content Curation Stealing or a Shrewd B2B Marketing Practice? Many companies are starting to realize that content marketing is the future of B2B marketing.  Content marketing is changing the way B2B marketers work.  In fact, content marketing is now the most used marketing strategy for B2B companies.  Many companies are starting to realize ... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    16. 10 Tweetable Facts from the 2011 B2B Marketing Trends Survey

      Explore Curata on Content Curation (Nov 2 2011)

      ...y has received a lot of buzz lately. Luckily, we’ve made that easy to do in this list of tweetable content marketing facts. Enjoy and happy tweeting! Our 2011 B2B Marketing Trends Survey has received a lot of buzz lately. We have seen many folks tweeting about major impli... (Read Full Article)

      Mentions:   Content Marketing   B2B marketing

    17. 5 Actionable Tactics for More Efficient Content Marketing

      Explore contentmarketinginstitute.com (Nov 2 2011)

      5 Actionable Tactics for More Efficient Content Marketing ...able suggestions to help you efficiently manage the time it takes to produce great content for your B2B marketing campaigns. 5 Actionable Tactics for More Efficient Content Marketing By Heidi Cohen | Published: November 2, 2011 Content marketing supports B2B marketers’ top mark... (Read Full Article)

      Mentions:   Content Marketing   B2B marketing

    18. Survey: ‘Content marketing’ beats PR and SEO in B2B world

      Explore PR Daily News (Oct 27 2011)

      Survey: ‘Content marketing’ beats PR and SEO in B2B world ...yed 400 marketing professionals and found that 82 percent of business-to-business marketers rely on content marketing strategies to drum up new business. That was followed by search engine marketing (70 percent), even......rketing expenditures.” HiveFire CEO Pawan Deshpande explains what it all means in a press release: “B2B marketing as we've known it will never be the same. The future of marketing is not about selling so much as ... (Read Full Article)

      Mentions:   SEO   Pawan Deshpande   Content Marketing

    19. 2011 B2B Marketing Trends Survey Points to the Popularity of Content Marketing

      Explore Business 2 Community (Oct 24 2011)

      ...using?  Are there any emerging opportunities?  What are they seeing as challenges?  Enter: the 2011 B2B Marketing Trends Survey.  After questioning over 350 marketers, we came to one conclusion:  there is an obvio...... we came to one conclusion:  there is an obvious shift from traditional marketing strategies toward content marketing and it is significantly changing how B2B marketers operate. How are marketers dealing with this shi... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    20. Study shows popularity of content marketing in b-to-b

      Explore BtoB Magazine (Oct 13 2011)

      Study shows popularity of content marketing in b-to-b BtoB Magazine is the publication for b2b marketing strategists. Study shows popularity of content marketing in b2b October 12, 2011 - 3:31 pm EDT TOP STORIES ON BtoB 1. LinkedIn rolls out customer engagement... (Read Full Article)

      Mentions:   Cambridge   Content Marketing   B2B marketing

    21. HiveFire Study Finds Content Marketing is Driving Majority of B2B Marketing Strategies

      Explore Curata (Oct 12 2011)

      HiveFire Study Finds Content Marketing is Driving Majority of B2B Marketing Strategies In time for marketers to begin developing plans and budgets for 2012, HiveFire, Inc., an online content marketing technology company, today released data that demonstrate the trends shaping the way B2B marketers w......g the way B2B marketers will develop strategies, execute programs and deliver business results. The B2B Marketing Trends 2011 Survey report showed that B2B marketers are moving away from traditional marketing tact... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   HiveFire

    22. B2B marketers moving toward online content strategies ...

      Explore techjournalsouth.com (Oct 12 2011) Marketing

      B2B marketers moving toward online content strategies ... In order to implement content marketing programs in an efficient and effective manner, the study found content curation – the process of fi...... likely due to content curation tools and newly-established best practices streamlining processes. “B2B marketing as we’ve known it will never be the same,” said Pawan Deshpande, CEO, HiveFire. “The future of mark... (Read Full Article)

      Mentions:   Washington   Pawan Deshpande   HiveFire

    23. HiveFire Study Finds Content Marketing Is Driving Majority of B2B Marketing ...

      Explore MarketWatch (Oct 12 2011) Marketing

      ... sharing online content -- as a preferred tactic. More than half of B2B marketers (56 ...and more » B2B Marketing Trends 2011 Survey Finds Content Curation Is Being Increasingly Used to Implement Content Marketing Programs CAMBRIDGE, MA, Oct 12, 2011 (MARKETWIRE via COMTEX) -- In time for marketers to begin deve... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   HiveFire

    24. HiveFire CEO to Help Marketers Understand and Implement Content Curation at Content Marketing World

      Explore MarketWatch (Aug 30 2011) Marketing

      ...art of its agenda." In addition to Deshpande's session, HiveFire will also issue the results of its B2B Marketing Trends 2011 survey from the event. The findings will not only shed light on current B2B marketing tactics and best practices, but also uncover the roles that content marketing and curation play in marketing strategies both now and into the future. Deshpande will be available... (Read Full Article)

      Mentions:   Cambridge   David Meerman Scott   Pawan Deshpande

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