1. Content Curation Marketing Today


  2. Articles mentioning both B2B marketing and Content Curation

    1-24 of 48 // 1 2 »

    1. Vote for Content Curation Marketing Today!

      Explore Curata on Content Curation (May 9 2012) Marketing

      Vote for Content Curation Marketing Today! Exciting news! Content Curation Marketing Today has been nominated for the MarketingSherpa Blog Awards for Best B2B Marketing Blog.  In a few weeks, the MarketingSherpa folks will put the most nominated blogs in each category... (Read Full Article)

      Mentions:   MarketingSherpa   Content Curation   Curation

    2. Content Curation Does Not Drive Traffic to Competitors!

      Explore B2B Inbound Online (May 7 2012) Marketing , Social Media

      ...and Its Positive Impacts on Business-to-Business Social Media Marketing 38 minutes ago 0 Posted in: B2B Marketing, Content Marketing, Social Media At the beginning of 2012 I began to notice the phrase, “content curation.” I liked the phrase and incorporated it into my vocabulary, even though I had pretty much written ... (Read Full Article)

      Mentions:   ROI   Social Media Marketing   Content Curation

    3. Should Content Curation Use Personae and Customize for Verticals? If so, How Much?

      Explore Curata on Content Curation (May 2 2012)

      Content curation is a way of using content marketing, which in turn is a way to gain thought leadership and cement r......cles for some key business verticals. That is the approach Oracle takes, for example. But not every B2B marketing department will have the resources to do that. With the exception of content that is “highly techni... (Read Full Article)

      Mentions:   SAP   Oracle   Content Curation

    4. "Why" to Use Content Curation Not Such a Big Question These Days; "How" is the Bigger Issue

      Explore Futurelab (Apr 23 2012)

      Content marketing has become a critical component of B2B marketing, but can you identify the most popular types of content, why they are used, and which content is wo... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    5. 10 Rules of Lead Generation

      Explore LEADership by Louis Foong (Apr 19 2012)

      10 Rules of Lead Generation ...hat point, potential leads already have pre-qualified themselves. The role of content marketing and content curation is to position firms early in the investigation.  10 Rules of Lead Generation Proven Steps for B2B ......ed for B2C, some have worked in the B2B space; know that there is a difference and engage in proven B2B marketing activities. These are just my top 10 “rules”. Would love to hear what has worked ... (Read Full Article)

      Mentions:   CRM   Content Curation   Content Marketing

    6. B2B Content Curation Habits and Activity

      Explore CommPRO.Biz (Apr 11 2012) Marketing , Social Media

      B2B Content Curation Habits and Activity ... By Pawan Deshpande, CEO, HiveFire Last year my company, HiveFire Inc., shared the results from our B2B Marketing Trends survey and found that 82 percent of marketers are incorporating content curation – the process of finding, organizing, and sharing online content – as part of their overall content... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    7. Technology Will Be Applied to Content Curation in 2012

      Explore Curata on Content Curation (Mar 6 2012) Marketing

      ...ll not ultimately be exceptions. Thought leadership clearly is a reason to do content marketing and content curation. But even successful thought leadership programs will have to show how they relate to sales and rev......rement to justify marketing spend by demonstrating return on investment is simply a requirement for B2B marketing executives. Hence the heightened emphasis on analytics. But Ernst also says sales automation tools ... (Read Full Article)

      Mentions:   Forrester Research   Content Curation   Content Marketing

    8. Content Curation the Top B2B Marketing Tool?

      Explore Toronto Internet Sales and Marketing (Feb 17 2012) Marketing

      ... content marketing strategy that delivers big opportunities and real benefits.  When done ethically content curation is not theft, but is a shrewd B2B marketing practice.  I would like to thank both Brian and Tony for taking the time to answer our questions an... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    9. Are You a Content Curator? 5 Great Tools for Content Curation and Sharing

      Explore Business 2 Community (Feb 2 2012) Marketing , Social Media

      Are You a Content Curator? 5 Great Tools for Content Curation and Sharing ...ately, I have noticed a number of articles and blog posts with headlines referencing the concept of content curation. I have to admit, before reading these posts, I wasn’t quite sure what exactly it was. I am familia......e easy to use place. I check our Google Reader every morning for the latest news and blog posts on B2B marketing topics, then I pick the most interesting ones and ... (Read Full Article)

      Mentions:   Content Curation   Content Marketing   Curation

    10. HiveFire and Hubspot Experts to Reveal How Marketers Can Feed Their Content Beasts

      Explore MarketWatch (Jan 10 2012) Marketing

      ...ming American Marketing Association (AMA) webinar on how marketers can use content marketing and content curation, the process of finding, organizing and sharing online content, HiveFire and Hubspot Experts to Re......' demands for information to make better purchasing decisions. What: According to HiveFire's recent B2B Marketing Trends 2011 Survey, generating or creating content is the biggest marketing challenge of over 15 pe... (Read Full Article)

      Mentions:   Cambridge   American Marketing Association   AMA

    11. Content Curation Tools for B2B Marketing

      Explore Forbes.com (Jan 6 2012)

      Content Curation Tools for B2B Marketing ...ovide leverage for staff Be a ready-made vehicle for content testing and distributing Keep in mind, content curation tools are enablers. They are not the answer. To realize the potential value outlined above, and, as... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Curation

    12. Curation: How to Act on This Not-So-Overlooked Content Marketing Opportunity

      Explore langleynewmedia.com (Dec 5 2011) Marketing

      Curation: How to Act on This Not-So-Overlooked Content Marketing Opportunity Last month, HiveFire unveiled the findings of its 2011 B2B Marketing Trends Survey. Marketers, media and influencers alike immediately took notice of one of the key fi......ata we pulled points to how marketers are making content marketing work in their organizations: content curation, the process of finding, organizing and sharing online content. Fifty six percent of B2B marketers ... (Read Full Article)

      Mentions:   Pawan Deshpande   HiveFire   Content Curation

    13. Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

      Explore Seo Strategy Blog (Dec 3 2011) Marketing , Social Media

      ...specific target audience)? Is it stealing or is it a great way to drive your marketing efforts? Is Content Curation Stealing or a Shrewd B2B Marketing Practice? Written by Linden on December 3, 2011 WP Greet Box icon Hello there! If you are new here,... (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    14. Is Content Curation Stealing or a Shrewd B2B Marketing Practice?

      Explore Business 2 Community (Nov 24 2011) Marketing

      Is Content Curation Stealing or a Shrewd B2B Marketing Practice? ...ur questions and share their great insight into this controversial subject. View original post – Is Content Curation Stealing or a Shrewd B2B Marketing Practice? (Read Full Article)

      Mentions:   URL   Content Curation   Content Marketing

    15. 2011 B2B Marketing Trends Survey Points to the Popularity of Content Marketing

      Explore Business 2 Community (Oct 24 2011)

      ...using?  Are there any emerging opportunities?  What are they seeing as challenges?  Enter: the 2011 B2B Marketing Trends Survey.  After questioning over 350 marketers, we came to one conclusion:  there is an obvio...... operate. How are marketers dealing with this shift and overcoming challenges?  Many are turning to content curation tools to help them find, organize and share the best and most relevant content online. The verdict ... (Read Full Article)

      Mentions:   HiveFire   Content Curation   Content Marketing

    16. HiveFire Study Finds Content Marketing is Driving Majority of B2B Marketing Strategies

      Explore Curata (Oct 12 2011)

      HiveFire Study Finds Content Marketing is Driving Majority of B2B Marketing Strategies ...se it; and 66 percent with a one-seven day sales cycle use it. · The time challenge associated with content curation is diminishing-it decreased four percent from the Content Curation Adoption Survey issued six months earlier, likely due to content curation tools and newly-established best practices streamlining processes. "B2B marketing as we've known it will never be the same," said Pawan Deshpande, CEO, HiveFire. "The future of mark... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   HiveFire

    17. B2B marketers moving toward online content strategies ...

      Explore techjournalsouth.com (Oct 12 2011) Marketing

      B2B marketers moving toward online content strategies ... ...se it; and 66 percent with a one-seven day sales cycle use it. * The time challenge associated with content curation is diminishing — it decreased four percent from the Content Curation Adoption Survey issued six months earlier, likely due to content curation tools and newly-established best practices streamlining processes. “B2B marketing as we’ve known it will never be the same,” said Pawan Deshpande, CEO, HiveFire. “The future of mark... (Read Full Article)

      Mentions:   Washington   Pawan Deshpande   HiveFire

    18. HiveFire Study Finds Content Marketing Is Driving Majority of B2B Marketing ...

      Explore MarketWatch (Oct 12 2011) Marketing

      ... sharing online content -- as a preferred tactic. More than half of B2B marketers (56 ...and more » B2B Marketing Trends 2011 Survey Finds Content Curation Is Being Increasingly Used to Implement Content Marketing Programs CAMBRIDGE, MA, Oct 12, 2011 (MAR... (Read Full Article)

      Mentions:   Cambridge   Pawan Deshpande   HiveFire

    19. Prime Your B2B Marketing Mind

      Explore Business 2 Community (Oct 3 2011) Marketing , Social Media

      Prime Your B2B Marketing Mind Have I told you that I’m a maniac for B2B marketing eduction? Well, I am. Know why? Because the B2B landscape is constantly shifting. Things change so ......n. I like where it’s pointing us to look and I want you to recognize that it’s a great example of a content curation piece, as well. Brian Kardon shares what Eloqua has dubbed The New 4Ps of Marketing, but ... (Read Full Article)

      Mentions:   Content Curation   Curation   B2B marketing

    20. HiveFire CEO to Help Marketers Understand and Implement Content Curation at Content Marketing World

      Explore MarketWatch (Aug 30 2011) Marketing

      ...hing thought leadership, improving SEO and increasing brand visibility. Findings From Company's B2B Marketing Trends Survey Will Be Unveiled at Event CAMBRIDGE, MA, Aug 30, 2011 (MARKETWIRE via COMTEX) -- Hive......nt marketing with Eloqua. About HiveFire, Inc. HiveFire provides easy-to-use marketing solution for content curation and content marketing. HiveFire's product, Curata, allows marketers to quickly find, organize and s... (Read Full Article)

      Mentions:   Cambridge   David Meerman Scott   Pawan Deshpande

    21. Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum

      Explore Curata on Content Curation (Jun 17 2011) Marketing

      Beyond Blogs and White Papers: A Recap of Pawan Deshpande’s Panel at MarketingProf’s B2B Forum ...Wednesday our CEO, Pawan Deshpande, spoke on a panel at MarketingProf’s B2B Forum, the high-profile B2B marketing conference that took place this week at The Boston Park Plaza Hotel.  Accompanying Pawan on the pan......pany Bring in outside (and respected, third-party) voices for your content and align with experts; content curation is an easy way to implement this Re-imagine and re-invigorate existing content that already exists... (Read Full Article)

      Mentions:   RSS   Boston   Pawan Deshpande

    22. Content curation 'a critical tactic' for B2B

      Explore mailing lists (May 29 2011) Marketing , Search , Social Media

      Content curation 'a critical tactic' for B2B ...s Category: Integrated marketing services B2B marketers are in constant discussion when it comes to content curation because of the sheer number of online resources at their disposal. This is according to searchengin......nformation sharing on given topics and particular points of expertise has "increasing value" in the B2B marketing world, particularly because of its importance in an effective SEO strategy. Mr Edmond cited figures... (Read Full Article)

      Mentions:   Steve Rosenbaum   Mashable   MarketingSherpa

    23. Why B2B Search Marketers Should Care About Content Curation

      Explore Search Engine Land (May 18 2011) Marketing , Search , Social Media

      Why B2B Search Marketers Should Care About Content Curation Content curation is a topic actively discussed in B2B marketing circles. With so many online resources, publishers, blogs, and social media communities to Simply p... (Read Full Article)

      Mentions:   Rohit Bhargava   MarketingSherpa   Content Curation

    24. Patricia Seybold Group - HiveFire’s Curata Platform for B2B Content Curation

      Explore Patricia Seybold Group (May 6 2011)

      Patricia Seybold Group - HiveFire’s Curata Platform for B2B Content Curation ...volved in configuration or changes. Curata focuses on making the marketer more productive. Curata’s B2B marketing customers spend, on average, only about 19 minutes a day on content curation using the Curata platform. The results they achieve vary depending on their objectives: saving time... (Read Full Article)

      Mentions:   RSS   Novell   Pawan Deshpande

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