1. Content Curation Marketing Today


  2. Articles mentioning both American Express and Content Marketing

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    1. Content Curation is Among 2012's Top 10 Emerging Marketing Trends

      Explore prweb.com (Apr 10 2012) Social Media

      Content Curation is Among 2012's Top 10 Emerging Marketing Trends ...aused a shift in how people relate to previously well-run and trusted organizations like McDonalds, American Express, and Domino’s. The new strategy in place is communicating who exactly they are, who they work wit......ing blogs, 58 percent used case studies, and 63 percent used e-newsletters, according to a study by Content Marketing Institute and Marketing Profs. 2012 will see branded content move into podcasts, mobile, and digita... (Read Full Article)

      Mentions:   American Express   Content Curation   Content Marketing

    2. Complex Sales Processes Drive Need for Content Marketing, Content Curation

      Explore Curata on Content Curation (Apr 2 2012) Marketing

      A complex sales process is one reason content marketing makes sense, one might conclude from the new Mediative white paper, “Simplifying the Path to Purcha......on and forming opinions on solution, Mediative said. Open Forum, part of a content site operated by American Express, and aimed at small business organizations and firms, provides that sort of information, in part. O... (Read Full Article)

      Mentions:   SAP   American Express   Content Curation

    3. Upcoming Webinar Featuring Pawan Deshpande and Burt Herman

      Explore Curata on Content Curation (Sep 21 2011) Marketing

      Upcoming Webinar Featuring Pawan Deshpande and Burt Herman ...s product, Curata, www.getcurata.com, is an easy-to-use marketing solution for content curation and content marketing.  Pawan has spoken at leading events including SXSW, the Online Media Summit, Social Media Breakfas......media and their own content. The New York Times and Weather Channel use Storify, as have Levi's and American Express, and people telling the story of their weddings.  Connect with Burt on Twitter: @burtherman (Read Full Article)

      Mentions:   Time Magazine   American Marketing Association   AMA

    4. Junta42 Content Marketing blog: Are Brands Ready to Be Media ...

      Explore Junta42 Content Marketing blog (Nov 18 2010) Marketing , Social Media

      Junta42 Content Marketing blog: Are Brands Ready to Be Media ... ...e content factories to create and curate innovative industry content. Large organizations like P&G, American Express and others have been working to replicate the content creation models of companies ... Junta42 Content Marketing blog The Content Marketing Revolution * How Junta42 Works * Find a Vendor * Blog * Community * About Us * Top 42 Blogs * The B... (Read Full Article)

      Mentions:   American Express   Penton Media   Content Marketing

    5. @Junta42 Content Marketing blog: 4 Content Curation Ideas to Implement Now

      Explore Junta42 Content Marketing blog (Sep 22 2010) Marketing , Social Media

      @Junta42 Content Marketing blog: 4 Content Curation Ideas to Implement Now ...a of online content curation is something all content marketers need to consider as part of the content marketing plan. Why? Brands must position themselves as the trusted industry experts. To do that, curation mu......site is a stand-alone website that brings in content from multiple sources around one niche topic. American Express has done this tremendously well with Open Forum (a mixture of new and curated content). (Read Full Article)

      Mentions:   American Express   Paul Gillin   Content Curation

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