In the below referenced post, Devika Girish of MobStac provides some usable tips on how to create a mobile-first content marketing strategy. The five tips include:
- Focus on localized content.
- Understand mobile search intent.
- Leverage video marketing.
- Define mobile conversion points.
- Be touch friendly.”
I like how Devika includes solid data supporting the need to implement each of these tips. For example, for tip #2 the Nielsen study referenced indicates that 28% of online consumers watch video on their mobile devices at least once a day, indicating the popularity of this content format. (e.g., Vine, Instagram)
Check out the below link to learn more.
Read original article at contentmarketinginstitute.com…