Tips for Building “Mobile” into your Content Strategy

In the below referenced post, Devika Girish of MobStac provides some usable tips on how to create a mobile-first content marketing strategy.  The five tips include:

  1. Focus on localized content.
  2. Understand mobile search intent.
  3. Leverage video marketing.
  4. Define mobile conversion points.
  5. Be touch friendly.”

I like how Devika includes solid data supporting the need to implement each of these tips.  For example, for tip #2 the Nielsen study referenced indicates that 28% of online consumers watch video on their mobile devices at least once a day, indicating the popularity of this content format. (e.g., Vine, Instagram)

 Check out the below link to learn more.

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