Three Tips for Curating Your Audience – The Conversation – Harvard Business School

Recently, I was having some tea and lemonade in New York City with a dear friend who is a senior publishing executive. When our conversation turned to exploring the future of publishing, she said, “Our folks say our core value is to curate content.”

I suggested that the real challenge for any publisher today is not just to curate content but to manage audiences for the authors. She said, “In other words we need to curate audiences.”
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