Thought Leadership Remains Top Reason for Content Curation, Study Finds

The 2012 Content Curation Adoption Survey has found that 95 percent of marketers had curated content in the past six months. Of those respondents that indicated they had not knowingly curated in the past six months, 100 percent of them had, by sharing an article, blog post or other content with a prospect or customer.

The survey found that more marketers cited finding high quality content as their greatest content marketing challenge compared to 2011 (30 percent increase), and three-quarters (75 percent) of marketers indicated that having the time to do it was the biggest challenge.

Other key findings include:

  • Establishing or improving thought leadership continues to be a primary objective of content curation: 8 percent more marketers cited it as their primary objective than a year ago.
  • Social media is a preferred channel for both finding and sharing online content: 79 percent of marketers cited social media as their favored method for finding third-party content, and 76 percent responded that social media was their top choice for sharing content.
  • Resources are being dedicated to content curation: 50 percent of marketers indicated that there were one or more people at their organization dedicated to curating shared content.
  • Three quarters of marketers who identify themselves as content curators dedicate up to 25 percent of their marketing budgets to content curation.

Read original article at Marketwire…