As generations have changed, so have the methods that companies use to reach them. While more traditional advertising has worked on generates past, content marketing is much more accepted among millennials. It provides them with content that they actually find useful. However, It is crucial for companies to understand the wants and needs of millennials in order to successfully reach them with content marketing. In this piece, Julie Ellis shares ten facts about millennials and content marketing. One fact? They are visual consumers.
Millennials are more likely to view content that is visual in nature than text-only content. They are also more likely to share visual content with others. This is especially true with video.”
Check out the rest of this article in order to learn the best ways to reach this target market. Find out how to implement content marketing into your marketing strategy by downloading our eBook, How to Develop a Content Marketing Strategy
Read original article at Business.com…