The Secret Behind the Length of Your Blog

How long should your blog posts be? Is it better to remain short & sweet, or is long form the only way to go? The truth is that you can find success with both long and short form blog posts. As Neil Patel of Quicksport explains, it’s not all about length.

When it comes to web content, length is only one of the factors to consider. You’ve got to consider a host of other issues. Take into account how all these other factors affect the length of your post.

Substance – this is the most basic consideration. What are you trying to say? What’s the substance? If you can say it in 100 words, then you may want to do so. If it requires 2,000 words, that’s fine too.

Style – some writing styles lend themselves to content that is short, brief, and to the point. Other times, the style is more conversational and interactive. Style will affect your content length.

Neil states that writers should also consider factors such as frequency, audience and format as well. However, although length is not the only thing to consider, it’s still important. When looking at the data, longer posts usually perform better because the when you have more content, more of it will be indexed. This allows posts to perform better in search results. Longer content also gets shared more and receives more backlinks – meaning better SEO. More words often times means more valuable information for readers, but be sure to understand how your audience consumes content. 

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