Many marketers at small businesses understand how important content marketing is, but simply lack the time and resources to execute the practice to its full potential. Chic Marketing offers a few suggestions, such as outsourcing content, but highly recommends content curation for marketers who want complete control of their content. This post gives several reasons why content curation is beneficial, such as:
It shows that you’re engaged with your industry. It shows that you’re interested in passing along helpful, informative content to your customers and clients. Most importantly, it gives you some fodder for your content distribution channels, but doesn’t take that much time to develop.”
Read the rest of the post for best practices surrounding content curation. In addition, download our free eBook, Content Marketing Done Right, to learn how to curate content in an ethical manner.
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