The Importance of Asking “Why” When Curating

Asking “why?” is an important strategy for content marketing or curation, and it is for any bit of journalistic writing. Brand content should focus on delivering value to prospects or customers beyond the product or service provided, for some obvious reasons in the case of complex business-to-business products, where it is not intuitive “why” a product is even needed.

Read original article at contentmarketinginstitute.com…