The Evolution from Numbers to Relevance by #ScepticGeek. An excellent article by #Mahendra. I recommend!

Paradigm Shift: What is the Relevance Model?
Historically, monetization driven by CPC/CPM based advertising has led to websites and marketers focusing on page views and traffic. This is partly the cause of social media being spammed by internet marketers, ranking algorithms being gamed for traffic, and so on.
Read original article at Skeptic Geek…