The end of PR, as we know it.

An interesting take on where PR is headed and how content curation plays a role.

So gazing at my crystal ball I can see that future PR will be more about assessing, evaluating and sharing existing content, than creating new one, as well as learning new skills and introducing new experts, preferably young and creative talents with a strong digital background or partnerships.

Read original article at Home – The CIPR Conversation…