Content curation is a powerful marketing method that helps bridge the gap between demand and lack of resources and time. However, many companies remain skeptical about it due to different misconceptions. One of these misconceptions is that it is difficult to evaluate and measure the results that come from curating content. This is why AJ Agrawal decided to put together this piece, assessing the best ways to measure the success of your curation efforts. When it comes to your social media efforts, Agrawal suggests analyzing the growth of your followers.
Keep track of change in the number of your followers on social networks like Facebook and Twitter. If this number is increasing, it means that more people are viewing your curated content.
If you have tried content curation but failed to see any results, don’t be discouraged. Check out the rest of this article to find out key ways to measure its impact. Looking for further guidance? Download our eBook, The Ultimate Guide to Content Curation.
Read original article at inc.com…