The Difference Between Content Curation and Link Spraying

Post provides a little marketers insight to why content curation isn’t given it’s due – why the full story isn’t common. Discussing why content curation is not just sharing content, there’s more to the story.

In most cases, scheduling (meaning: hand selecting content to share and scheduling for later publication) is just fine and helpful to those who want to provide a steady stream of relevant content while remaining responsive or (gasp!) holding down a day job.

Also provides insights into what tools and techniques a marketing manager uses to get the job done.

Read original article at Social Media Today…