Taking Content Across Borders

Developing a successful content strategy is tough enough when your organization is restricted to one region or country. Extending your content marketing tactics to other major global regions – Europe, Asia, Africa, the Middle East, etc. takes a lot of planning and consideration. Rebecca Lieb gives marketers some global content advice.

Regional Content Leaders: We recommend that every major global region (Europe, the Middle East, Asia, etc.) have someone who “owns” content marketing and content strategy. There should also be leaders on the country level. 

It’s important to have content managers on a local level to ensure that everything being published adheres to brand and cultural standards. Localization of content is also crucial. Content can’t just be translated, it needs to be localized and adjusted for cultural differences. Best practice is to have in-country translators and local content teams.

Read original article at Rebecca Lieb…