Curata Archive

R.I.P. the Shuck ‘n’ Jive Salesperson

At the turn of the millennium a salesman had the world where he wanted

How To Prevent Your SEO From Taking A Hit When A/B Testing

Most marketers are all too familiar with A/B testing of campaigns and assets to

Expand Your Content Marketing On A Global Scale

Content marketing is expanding at an incredible rate, with new content being added by

The Power of Personalizing Content Marketing

Content personalization involves getting content that’s tailored to people’s needs and interests in front

Top Tips For Creating a Digital Measurement Plan

Digital measurement is one of content marketers’ top challenges, according to Curata’s recent Staffing &

Optimize SEO by Ditching the Keyword Mentality

SEO has often been a something of a struggle for marketers to grasp. We

How to Know if Your Content is Good Enough

It’s easy to think of our own content as far superior to our competitors.

Four Silver Bullets For Creating More Content With Less Budget

The top concerns of B2B marketers right now are: creating enough content, and lack

Where Are Your Social Media Marketing Weaknesses?

It’s always good to take stock of your strengths and weaknesses on a regular

The Key to Determining Your Content Marketing ROI

While creating good content is hard—measuring it can often be even harder. According to