Content Marketing Archive

How to Choose a Content Marketing Platform Vendor: The Complete Guide

Content marketing involves a complex process of strategizing to achieve goals, producing content, distributing it,

ABM or Artificial Intelligence? Here’s What You Should Focus On In 2017

ABM was the marketing buzzword in 2016. According to Sirius Decisions, more than 70% of companies

The Hottest Content Trends for 2017

42.5% of companies planned to increase their content marketing staff levels in 2016. With an

Here’s What the Data Says About Gating Your Content

To gate, or not to gate content is a point of contention amongst many

4 Data-Driven Tactics to Maximize Your Efficiency

The hours invested in content creation are often ignored or miscalculated when determining the

How to Implement A Disruptive Growth Strategy at Your Organization

According to Accenture Strategy’s latest research: The C-level Disruptive Growth Opportunity, only 37% of surveyed

Want B2B Content Marketing Success? Have the Best Answer

Marketers currently spend 29% of their total marketing budgets on content—but many feel their

How to Optimize Content for Your Audience, Not a Search Engine

Having quality SEO is a benefit of quality content—not the cause. Great content marketing

Keywords or Quality for SEO: Where to Focus

Should you focus on increasing content quality (“white hat” SEO) or on keyword-centric, search-engine

How to Build a Written Content Marketing Strategy

Nearly 40% of successful B2B marketers use a documented framework to develop their content