CMI Archive

Here’s Why 2014 is the Year of Content Curation

As marketers begin to ramp up their content marketing efforts, many are finding it

Is Your Content Truly Original?

Coming up with unique created content can be difficult for marketers – and the

How to Manage a Successful Outsourced Content Team

Creating enough content is consistently listed as a top challenge for today’s content marketers.

Contributed Content Means Value

It can be incredibly difficult to publish a consistent flow of relevant content, especially

Choosing the Right Content Solution

A new research report from the Altimeter Group (available late April/early May) reviews the

Native Advertising Battlegrounds: Why Use Paid Media for Distribution?

Lewis DVorkin of Forbes offers a nice overview of native advertising battlegrounds in his recent

Content Marketing for an International Audience

We need to be more mindful of our content when it comes to publishing

Content Marketing Quantity vs. Quality

Lee Odden does an excellent job of diving into the details which separate a

How to Succeed with Content Curation – Thought Leaders Advice

This article interviews a number of content and content curation thought leaders to get

Zombies of Content Marketing

In this article on CMI, Buddy Scalera very creatively depicts the world of content