Brand Building Archive

Can Brands Mourn? Not Without Trust

It feels natural to say ‘a family mourns,’ but to say ‘a company mourns’—not

HiveFire Unveils Best Practices for Brands-as-Publishers in …

… marketing and content curation for online brand building and audience engagement. As part

Changing Roles, Rules for Marketers-as-Publishers to be Explored by Content Marketing Thought Leader & HiveFire Ceo …

CAMBRIDGE, Mass. , March 7, 2011 /PRNewswire/ — At a time when “brand journalism”